{"id":8365,"date":"2025-07-07T05:10:07","date_gmt":"2025-07-07T05:10:07","guid":{"rendered":"https:\/\/www.latamdigitalmarketing.com\/blog\/?page_id=8365"},"modified":"2025-07-09T18:37:34","modified_gmt":"2025-07-09T18:37:34","slug":"como-elegir","status":"publish","type":"page","link":"https:\/\/www.latamdigitalmarketing.com\/blog\/performance-marketing\/agencias\/como-elegir\/","title":{"rendered":"Criterios para elegir una agencia de performance marketing\u200b"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8365\" class=\"elementor elementor-8365\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77d70e5 e-flex e-con-boxed e-con e-parent\" data-id=\"77d70e5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f223ab elementor-widget elementor-widget-template\" data-id=\"7f223ab\" data-element_type=\"widget\" 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target=\"_blank\">Servicios<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcb4ebd elementor-widget elementor-widget-heading\" data-id=\"bcb4ebd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/latamdigitalmarketing.com\/#clients\" target=\"_blank\">Clientes<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e46d7fc elementor-widget elementor-widget-heading\" data-id=\"e46d7fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/latamdigitalmarketing.com\/#connect-dots\" target=\"_blank\"> Metodolog\u00eda <\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div 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burger-bar--3\"><\/span><\/button><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4a8a54 e-flex e-con-boxed e-con e-parent\" data-id=\"a4a8a54\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8207055 e-con-full e-flex e-con e-child\" data-id=\"8207055\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b08c902 elementor-widget elementor-widget-image\" data-id=\"b08c902\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"525\" height=\"697\" src=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/07\/20250704_01-771x1024.png\" class=\"attachment-large size-large wp-image-8393\" alt=\"Los criterios para elegir una agencia de performance marketing\" srcset=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/07\/20250704_01-771x1024.png 771w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/07\/20250704_01-226x300.png 226w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/07\/20250704_01-113x150.png 113w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/07\/20250704_01-768x1020.png 768w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/07\/20250704_01.png 800w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0642544 e-con-full e-flex e-con e-child\" data-id=\"0642544\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b76b8e6 e-con-full e-flex e-con e-child\" data-id=\"b76b8e6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0511be elementor-widget elementor-widget-heading\" data-id=\"e0511be\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b><span><span>Criterios para elegir una agencia de performance marketing<\/span><\/span><\/b><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f601ae8 e-con-full e-flex e-con e-child\" data-id=\"f601ae8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93a434c elementor-widget elementor-widget-heading\" data-id=\"93a434c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span><h1><span>\u00bfPor qu\u00e9 no todas las agencias sirven para tu negocio?<\/span><span style=\"font-family: Roboto, sans-serif\"><\/span><\/h1><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b22e8e elementor-widget elementor-widget-text-editor\" data-id=\"2b22e8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">No olvides que, <\/span><b>aunque muchas agencias se autodenominan \u201cde performance\u201d, en la pr\u00e1ctica, no todas cumplen con los est\u00e1ndares necesarios para generar resultados reales y medibles<\/b><span style=\"font-weight: 400;\">. Y esto no siempre es por falta de intenci\u00f3n, puede ser <\/span><b>por tres razones fundamentales: Especializaci\u00f3n insuficiente, procesos gen\u00e9ricos y ausencia de<\/b><b><i> accountability o responsabilidad medible<\/i><\/b><b>.<\/b><\/p><p><span style=\"font-weight: 400;\">Con base en lo anterior, y <\/span><b>a fin de hacer una elecci\u00f3n adecuada<\/b><span style=\"font-weight: 400;\"> de la agencia que te apoyar\u00e1 en el crecimiento de tu negocio, <\/span><b>puede resultar positivo tomar en cuenta lo siguiente:<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d643487 elementor-widget elementor-widget-heading\" data-id=\"d643487\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>Criterios t\u00e9cnicos esenciales para evaluar<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75ddf6a elementor-widget elementor-widget-heading\" data-id=\"75ddf6a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span>Enfoque en KPIs y reporting continuo<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bd0a7d elementor-widget elementor-widget-text-editor\" data-id=\"7bd0a7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Recuerda que <\/span><b>la agencia ideal para tu negocio debe articular m\u00e9tricas claras como Pay Per Click PPC, Cost Per Lead CPL, Cost Per Acquisition CPA, Cost Per Sale CPS, y por supuesto, Return On Ad Spend ROAS<\/b><span style=\"font-weight: 400;\">. <\/span><b>Adem\u00e1s, debe ofrecer un Service Level Agreement SLA, con frecuencia de reporte definida<\/b><span style=\"font-weight: 400;\">, idealmente semanal o mensual, y herramientas que te permitan visibilidad de los resultados.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-876cdcd elementor-widget elementor-widget-heading\" data-id=\"876cdcd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span>Herramientas y plataformas que utilizan<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4f3572 elementor-widget elementor-widget-text-editor\" data-id=\"b4f3572\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Toma en cuenta que una buena agencia deber\u00eda contar con:<\/span><\/p><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google analytics \/ Tag manager<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plataformas de email marketing y automatizaci\u00f3n<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tech stack o conjunto de tecnolog\u00edas espec\u00edficas para ejecutar sus campa\u00f1as de marketing, como Mobile Measurement Partner MMP para determinar con precisi\u00f3n qu\u00e9 fuente o campa\u00f1a fue responsable de cada conversi\u00f3n.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Validaci\u00f3n externa de credibilidad: Clutch, G2, plataformas que ayudan a las empresas a encontrar y evaluar <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/performance-marketing\/agencias\/\">agencias de marketing.<\/a><\/span><\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b3570f elementor-widget elementor-widget-heading\" data-id=\"5b3570f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span>Nivel de especializaci\u00f3n por canal<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b22d7ed elementor-widget elementor-widget-text-editor\" data-id=\"b22d7ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ten presente que <\/span><b>una buena agencia de performance marketing debe contar con equipos especializados en cada canal, dominar las plataformas relevantes y adaptar las estrategias<\/b><span style=\"font-weight: 400;\"> seg\u00fan el objetivo y audiencia<\/span><b>.<\/b><\/p><p><span style=\"font-weight: 400;\">Por ejemplo, <\/span><b>en search marketing es vital controlar el costo por clic CPC y las conversiones, mientras que en social ads la creatividad y segmentaci\u00f3n son fundamentales. Por su parte, en ecommerce, la integraci\u00f3n con plataformas y la atribuci\u00f3n precisa son clave<\/b><span style=\"font-weight: 400;\"> para medir resultados reales.<\/span><\/p><p><span style=\"font-weight: 400;\">En otras palabras, <\/span><b>elegir una agencia con alguna especializaci\u00f3n garantiza reportes transparentes, optimizaci\u00f3n continua y por lo tanto, mejores resultados<\/b><span style=\"font-weight: 400;\"> para tu negocio.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfcfc09 elementor-widget elementor-widget-heading\" data-id=\"dfcfc09\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>Criterios estrat\u00e9gicos y operativos<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f99028 elementor-widget elementor-widget-heading\" data-id=\"7f99028\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span>Casos de \u00e9xito en tu industria<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07a5f95 elementor-widget elementor-widget-text-editor\" data-id=\"07a5f95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Antes de contratar, <\/span><b>ten en mente que una de las se\u00f1ales que indican que una agencia es confiable, es cuando cuenta con casos de \u00e9xito concretos con ROAS documentado<\/b><span style=\"font-weight: 400;\">. Lo ideal es que presenten ejemplos con m\u00e9tricas transparentes y comparables.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90c0195 elementor-widget elementor-widget-heading\" data-id=\"90c0195\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span>Metodolog\u00eda de optimizaci\u00f3n continua<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23b0f7c elementor-widget elementor-widget-text-editor\" data-id=\"23b0f7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00bfCuentan con tests A\/B, fase de beta testing, escalado progresivo y auditor\u00edas continuas? Recuerda que <\/span><b>el enfoque \u00abtest &amp; learn\u00bb permite optimizar campa\u00f1as de performance marketing de forma continua<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-046a54a elementor-widget elementor-widget-heading\" data-id=\"046a54a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span>Capacidad de integrarse con tu equipo interno<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fb8ee2 elementor-widget elementor-widget-text-editor\" data-id=\"8fb8ee2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Eval\u00faa su proceso de onboarding, mediante el cual la agencia de performance marketing se integrar\u00eda a tu empresa para entender tu negocio y sus objetivos. <\/span><b>\u00bfSe trata solo de un m\u00e9todo expr\u00e9s o fue algo personalizado? La diferencia explica si solo quieren facturar o realmente complementar tu equipo.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7389a0 elementor-widget elementor-widget-heading\" data-id=\"d7389a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>Red flags comunes al evaluar agencias<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00476f4 elementor-widget elementor-widget-text-editor\" data-id=\"00476f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li aria-level=\"1\"><span style=\"font-weight: 400;\">Falta de transparencia en m\u00e9tricas.<\/span><b> No revelan cu\u00e1les KPIs miden ni c\u00f3mo lo hacen.<\/b><\/li><\/ul><ul><li aria-level=\"1\"><span style=\"font-weight: 400;\">Promesas garantizadas: \u00abTe recontra triplico el ROAS\u00bb<\/span><b>. No olvides que el performance nunca es m\u00e1gico, solo optimizaci\u00f3n.<\/b><\/li><\/ul><ul><li aria-level=\"1\"><span style=\"font-weight: 400;\">Contratos r\u00edgidos sin pruebas previas.<\/span><b> Si no permiten un piloto o no hacen auditor\u00eda previa antes de firmar contrato, pasa de largo.<\/b><\/li><\/ul><p><b><\/b><b>Otra manera de detectar promesas vac\u00edas en agencias podr\u00eda ser cuando no explican su metodolog\u00eda o forma de hacer benchmarking<\/b><span style=\"font-weight: 400;\">, que compara el rendimiento de tus campa\u00f1as, canales o m\u00e9tricas clave, con est\u00e1ndares del mercado.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e882e5 elementor-widget elementor-widget-heading\" data-id=\"5e882e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>&nbsp;Qu\u00e9 preguntar en una primera reuni\u00f3n<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64d9440 elementor-widget elementor-widget-text-editor\" data-id=\"64d9440\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Antes de firmar con una agencia de performance marketing, recuerda que <\/span><b>el primer contacto es clave para<\/b> <b>validar su experiencia real, entender su metodolog\u00eda y detectar posibles red flags<\/b><span style=\"font-weight: 400;\">. Y es que, m\u00e1s que una presentaci\u00f3n comercial, este encuentro debe servirte para evaluar si hay estrategia, claridad en los KPIs y transparencia en los resultados que prometen. Para saberlo, ac\u00e1 tienes unas preguntas que no pueden faltar:<\/span><\/p><ul><li aria-level=\"1\"><b>\u00bfQu\u00e9 ROAS han conseguido para casos similares?<\/b><\/li><\/ul><ul><li aria-level=\"1\"><b>\u00bfC\u00f3mo se estructuran las m\u00e9tricas y con qu\u00e9 frecuencia?<\/b><\/li><\/ul><ul><li aria-level=\"1\"><b>\u00bfIncluyen auditor\u00eda previa y onboarding personalizado?<\/b><\/li><\/ul><ul><li aria-level=\"1\"><b>\u00bfC\u00f3mo manejan el contrato?<\/b><\/li><\/ul><ul><li aria-level=\"1\"><b>\u00bfQu\u00e9 herramientas utilizan y c\u00f3mo garantizan la transparencia en resultados y uso de validaciones externas?<\/b><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2879981 elementor-widget elementor-widget-heading\" data-id=\"2879981\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>C\u00f3mo comparar propuestas de diferentes agencias<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c967eb elementor-widget elementor-widget-text-editor\" data-id=\"4c967eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li aria-level=\"1\"><b>Define compatibilidad agencia\u2013empresa: <\/b><span style=\"font-weight: 400;\">Especialidad, stack o herramientas, tama\u00f1o de equipo, coste.<\/span><p>\u00a0<\/p><\/li><\/ul><ul><li aria-level=\"1\"><b>Asigna peso a cada criterio: <\/b><span style=\"font-weight: 400;\">ROI esperado, escalabilidad, flexibilidad<\/span><b>.<\/b><p>\u00a0<\/p><\/li><\/ul><ul><li aria-level=\"1\"><b>Valida su diagn\u00f3stico inicial: <\/b><span style=\"font-weight: 400;\">N\u00famero de horas de pilotaje y qu\u00e9 KPI medir\u00e1n desde el d\u00eda uno.<\/span><p>\u00a0<\/p><\/li><\/ul><ul><li aria-level=\"1\"><b>Contrasta propuestas en tu checklist para contratar las <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/performance-marketing\/agencias\/mejores-agencias\/\">mejores agencias<\/a><\/span> y filtra los que no cumplan tus expectativas.<\/b><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b8277e elementor-widget elementor-widget-heading\" data-id=\"8b8277e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tabla comparativa: Agencia A vs Agencia B vs Equipo In-House<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3c600d elementor-widget elementor-widget-text-editor\" data-id=\"d3c600d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Al momento de elegir c\u00f3mo gestionar tu performance marketing, es fundamental evaluar las opciones disponibles: Contratar una agencia especializada, elegir entre diferentes o armar un equipo interno (in-house). <\/span><b>Recuerda que cada alternativa tiene ventajas y desaf\u00edos en t\u00e9rminos de costo, flexibilidad, control y resultados<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">La siguiente tabla compara tres opciones comunes para ayudarte a tomar una decisi\u00f3n informada que se adapte a las necesidades y objetivos de tu empresa:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5550236 elementor-widget elementor-widget-text-editor\" data-id=\"5550236\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table style=\"border-collapse: collapse; width: 100%;\"><tbody><tr><td style=\"width: 26.7368%;\"><p><b>Aspecto<\/b><\/p><\/td><td style=\"width: 24.2105%;\"><p><b>Agencia A<\/b><\/p><\/td><td style=\"width: 25.4737%;\"><p><b>Agencia B<\/b><\/p><\/td><td style=\"width: 23.5789%;\"><p><b>Equipo In-House<\/b><\/p><\/td><\/tr><tr><td style=\"width: 26.7368%;\"><p><b>Especializaci\u00f3n<\/b><\/p><\/td><td style=\"width: 24.2105%;\"><p>Alta en performance marketing (PPC, data)<\/p><\/td><td style=\"width: 25.4737%;\"><p>Especializada en canales espec\u00edficos<\/p><\/td><td style=\"width: 23.5789%;\"><p>Var\u00eda seg\u00fan talento interno<\/p><\/td><\/tr><tr><td style=\"width: 26.7368%;\"><p><b>Costo<\/b><\/p><\/td><td style=\"width: 24.2105%;\"><p>Medio-alto<\/p><\/td><td style=\"width: 25.4737%;\"><p>Medio<\/p><\/td><td style=\"width: 23.5789%;\"><p>Sueldos + herramientas<\/p><\/td><\/tr><tr><td style=\"width: 26.7368%;\"><p><b>Flexibilidad<\/b><\/p><\/td><td style=\"width: 24.2105%;\"><p>R\u00e1pida y escalable<\/p><\/td><td style=\"width: 25.4737%;\"><p>Moderada<\/p><\/td><td style=\"width: 23.5789%;\"><p>Alta, pero limitada por capacidad<\/p><\/td><\/tr><tr><td style=\"width: 26.7368%;\"><p><b>Herramientas<\/b><\/p><\/td><td style=\"width: 24.2105%;\"><p>Plataformas avanzadas<\/p><\/td><td style=\"width: 25.4737%;\"><p>Herramientas est\u00e1ndar<\/p><\/td><td style=\"width: 23.5789%;\"><p>Depende del presupuesto<\/p><\/td><\/tr><tr><td style=\"width: 26.7368%;\"><p><b>Control<\/b><\/p><\/td><td style=\"width: 24.2105%;\"><p>Compartido con agencia<\/p><\/td><td style=\"width: 25.4737%;\"><p>Compartido<\/p><\/td><td style=\"width: 23.5789%;\"><p>Total control interno<\/p><\/td><\/tr><tr><td style=\"width: 26.7368%;\"><p><b>Resultados<\/b><\/p><\/td><td style=\"width: 24.2105%;\"><p>R\u00e1pidos (1-3 meses)<\/p><\/td><td style=\"width: 25.4737%;\"><p>Medio plazo<\/p><\/td><td style=\"width: 23.5789%;\"><p>Variable, puede ser m\u00e1s lento<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaaf24e elementor-widget elementor-widget-heading\" data-id=\"eaaf24e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>Qu\u00e9 errores evitar al contratar<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4e5179 elementor-widget elementor-widget-text-editor\" data-id=\"c4e5179\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Basarte solo en branding espectacular y dise\u00f1os bonitos.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No pedir auditor\u00eda previa antes de firmar contrato.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Firmar sin piloto o sin contrato por performance.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ignorar se\u00f1ales como falta de ROI medido, contratos r\u00edgidos o sin frecuencia de reporte.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No incluir en el brief inicial: Objetivos, presupuesto, KPIs deseados, equipo involucrado.<\/span><\/li><\/ul><\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cbfea8 elementor-widget elementor-widget-heading\" data-id=\"7cbfea8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>C\u00f3mo validar la experiencia real<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dfc46c elementor-widget elementor-widget-text-editor\" data-id=\"0dfc46c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li aria-level=\"1\"><b>Revisa herramientas de validaci\u00f3n externa como Clutch o G2.<\/b><b><br \/><br \/><\/b><\/li><\/ul><ul><li aria-level=\"1\"><b>Pide datos: \u00bfcu\u00e1ntos clientes mantienen y por cu\u00e1nto tiempo? F\u00edjate en la tasa de permanencia agencia\u2011cliente.<\/b><b><br \/><br \/><\/b><\/li><\/ul><ul><li aria-level=\"1\"><b>Solicita referencias y presencia de SLA de reporting.<\/b><\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-289406f elementor-widget elementor-widget-image\" data-id=\"289406f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"525\" height=\"890\" src=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/07\/20250704_02-604x1024.png\" class=\"attachment-large size-large wp-image-8394\" alt=\"Conociendo c\u00f3mo elegir la agencia de marketing performance ideal\" srcset=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/07\/20250704_02-604x1024.png 604w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/07\/20250704_02-177x300.png 177w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/07\/20250704_02-88x150.png 88w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/07\/20250704_02-768x1303.png 768w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/07\/20250704_02-906x1536.png 906w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/07\/20250704_02.png 1080w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3df0c elementor-widget elementor-widget-heading\" data-id=\"6f3df0c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>Conclusi\u00f3n: M\u00e1s all\u00e1 del logo, eval\u00faa su mindset<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67db536 elementor-widget elementor-widget-text-editor\" data-id=\"67db536\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Recuerda que elegir agencia no es cuesti\u00f3n de un logo ni videos bonitos. <\/span><b>Se trata de evaluar su mentalidad: Procesos, m\u00e9tricas, transparencia, flexibilidad e integraci\u00f3n.<\/b><span style=\"font-weight: 400;\"> Por ello, prioriza aquellas que:<\/span><\/p><ul><li aria-level=\"1\"><b>Ofrecen auditor\u00eda previa y onboarding personalizado.<\/b><b><br \/><br \/><\/b><\/li><\/ul><ul><li aria-level=\"1\"><b>Tienen equipos especialistas por canal y enfoque claro en ROAS.<\/b><b><br \/><br \/><\/b><\/li><\/ul><ul><li aria-level=\"1\"><b>Utilizan equipos multidisciplinarios y KPIs contractuales con contrato por performance.<\/b><b><br \/><br \/><\/b><\/li><\/ul><ul><li aria-level=\"1\"><b>Tienen casos de \u00e9xito, excelente frecuencia de reporte y transparencia en resultados.<\/b><b><br \/><br \/><\/b><\/li><\/ul><p><b>\u00bfQuieres llevar tu estrategia digital al siguiente nivel?<\/b><b><br \/><\/b><a href=\"https:\/\/www.latamdigitalmarketing.com\/mexico\/\"><b><i>Contacta hoy a LDM<\/i><\/b><\/a><b><i> y descubre c\u00f3mo optimizar tu presencia online, mejorar tu posicionamiento y maximizar tu ROI con un equipo experto a tu lado<\/i><\/b><b>.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9997db2 elementor-widget elementor-widget-heading\" data-id=\"9997db2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>Fuentes<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-168c27d elementor-widget elementor-widget-text-editor\" data-id=\"168c27d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Simplilearn. <\/span><i><span style=\"font-weight: 400;\">What is Performance Marketing?<\/span><\/i><span style=\"font-weight: 400;\"> Simplilearn.<\/span><a href=\"https:\/\/www.simplilearn.com\/what-is-performance-marketing-article\"> <span style=\"font-weight: 400;\">https:\/\/www.simplilearn.com\/what-is-performance-marketing-article<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plabs Ventures. <\/span><i><span style=\"font-weight: 400;\">What does a performance marketing agency do for your business?<\/span><\/i><a href=\"https:\/\/www.plabsventures.com\/blog\/what-does-a-performance-marketing-agency-do-for-your-business\"> <span style=\"font-weight: 400;\">https:\/\/www.plabsventures.com\/blog\/what-does-a-performance-marketing-agency-do-for-your-business<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">BigCommerce. <\/span><i><span style=\"font-weight: 400;\">Performance Marketing Guide<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><a href=\"https:\/\/www.bigcommerce.com\/articles\/ecommerce\/performance-marketing\/\"> <span style=\"font-weight: 400;\">https:\/\/www.bigcommerce.com\/articles\/ecommerce\/performance-marketing\/<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/a><\/li><\/ul><p><span style=\"font-weight: 400;\">Mailchimp. <\/span><i><span style=\"font-weight: 400;\">\u00bfQu\u00e9 es el performance marketing?<\/span><\/i><a href=\"https:\/\/mailchimp.com\/es\/resources\/what-is-performance-marketing\/\"> <span style=\"font-weight: 400;\">https:\/\/mailchimp.com\/es\/resources\/what-is-performance-marketing\/<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b5337e4 e-flex e-con-boxed e-con e-parent\" data-id=\"b5337e4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3c5816 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a3c5816\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Criterios para elegir una agencia de performance marketing \u00bfPor qu\u00e9 no todas las agencias sirven para tu negocio? No olvides que, aunque muchas agencias se autodenominan \u201cde performance\u201d, en la pr\u00e1ctica, no todas cumplen con los est\u00e1ndares necesarios para generar resultados reales y medibles. Y esto no siempre es por falta de intenci\u00f3n, puede ser &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/performance-marketing\/agencias\/como-elegir\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> \u00abCriterios para elegir una agencia de performance marketing\u200b\u00bb<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":8393,"parent":8293,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-servicios.php","meta":{"footnotes":""},"class_list":["post-8365","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Elegir una agencia de performance | LDM\u00ae Latam Digital Marketing<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo elegir la agencia de performance marketing ideal para tu empresa. Aprende qu\u00e9 preguntas hacer, se\u00f1ales de calidad y errores comunes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/performance-marketing\/agencias\/como-elegir\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elegir una agencia de performance | LDM\u00ae Latam Digital Marketing\" \/>\n<meta property=\"og:description\" content=\"Descubre c\u00f3mo elegir la agencia de performance marketing ideal para tu empresa. 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