{"id":8293,"date":"2025-06-25T18:45:29","date_gmt":"2025-06-25T18:45:29","guid":{"rendered":"https:\/\/www.latamdigitalmarketing.com\/blog\/?page_id=8293"},"modified":"2025-07-09T18:28:19","modified_gmt":"2025-07-09T18:28:19","slug":"agencias","status":"publish","type":"page","link":"https:\/\/www.latamdigitalmarketing.com\/blog\/performance-marketing\/agencias\/","title":{"rendered":"Agencias de performance marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8293\" class=\"elementor elementor-8293\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77d70e5 e-flex e-con-boxed e-con e-parent\" data-id=\"77d70e5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f223ab elementor-widget elementor-widget-template\" data-id=\"7f223ab\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div 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data-id=\"e8d0fc8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/05\/logo-light.svg\" class=\"attachment-full size-full wp-image-7882\" alt=\"\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e901f65 e-con-full menuItemsN elementor-hidden-mobile e-flex e-con e-child\" data-id=\"e901f65\" data-element_type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;in-out&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:10}},&quot;motion_fx_range&quot;:&quot;page&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbb1757 elementor-widget elementor-widget-heading\" data-id=\"bbb1757\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/latamdigitalmarketing.com\/#strategy\" target=\"_blank\">Servicios<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcb4ebd elementor-widget elementor-widget-heading\" data-id=\"bcb4ebd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/latamdigitalmarketing.com\/#clients\" target=\"_blank\">Clientes<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e46d7fc elementor-widget elementor-widget-heading\" data-id=\"e46d7fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/latamdigitalmarketing.com\/#connect-dots\" target=\"_blank\"> Metodolog\u00eda <\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div 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data-id=\"79dbf99\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/contacto\" target=\"_blank\">Hablemos<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0607301 elementor-widget elementor-widget-html\" data-id=\"0607301\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"burger\" class=\"burger py-3\"><button type=\"button\" title=\"Menu\" class=\"burger-button my-auto\"><span class=\"hidden\">Toggle menu<\/span><span class=\"burger-bar burger-bar--1\"><\/span><span class=\"burger-bar burger-bar--2\"><\/span><span class=\"burger-bar burger-bar--3\"><\/span><\/button><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4a8a54 e-flex e-con-boxed e-con e-parent\" data-id=\"a4a8a54\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8207055 e-con-full e-flex e-con e-child\" data-id=\"8207055\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbd77a7 elementor-widget elementor-widget-image\" data-id=\"bbd77a7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"525\" height=\"697\" src=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/06\/20250626_01-771x1024.png\" class=\"attachment-large size-large wp-image-8294\" alt=\"Agencias performance marketing para tu marca\" srcset=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/06\/20250626_01-771x1024.png 771w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/06\/20250626_01-226x300.png 226w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/06\/20250626_01-113x150.png 113w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/06\/20250626_01-768x1020.png 768w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/06\/20250626_01.png 800w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0642544 e-con-full e-flex e-con e-child\" data-id=\"0642544\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b76b8e6 e-con-full e-flex e-con e-child\" data-id=\"b76b8e6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0511be elementor-widget elementor-widget-heading\" data-id=\"e0511be\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Agencias de performance marketing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f601ae8 e-con-full e-flex e-con e-child\" data-id=\"f601ae8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e51ee9b elementor-widget elementor-widget-heading\" data-id=\"e51ee9b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es una agencia de performance y qu\u00e9 la diferencia?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b22e8e elementor-widget elementor-widget-text-editor\" data-id=\"2b22e8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Antes de profundizar, hay que mencionar que <\/span><b>una agencia de <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/performance-marketing\/\">performance marketing<\/a><\/span> se especializa en obtener, adem\u00e1s de acciones espec\u00edficas y medibles, ventas, leads y descargas. \u00bfY cu\u00e1l es su promesa? Pagar solo por resultados tangibles<\/b><span style=\"font-weight: 400;\">, <\/span><b>no por visibilidad<\/b><span style=\"font-weight: 400;\">. Su \u00e9xito se basa en su capacidad de ajustar campa\u00f1as en tiempo real, lo que las diferencia de las agencias tradicionales.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93a434c elementor-widget elementor-widget-heading\" data-id=\"93a434c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Servicios clave que ofrece una agencia especializada<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b510025 elementor-widget elementor-widget-heading\" data-id=\"b510025\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Gesti\u00f3n de campa\u00f1as digitales<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7baf2de elementor-widget elementor-widget-text-editor\" data-id=\"7baf2de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Uso de estrategias omnicanal como <\/span><b>Search Engine Marketing, SEM, social ads para redes sociales, publicidad display con anuncios visuales, gesti\u00f3n de afiliados que colaboran anunciando tus productos<\/b><span style=\"font-weight: 400;\">. Todo lo anterior, con uso de segmentaci\u00f3n avanzada y flows automatizados.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d643487 elementor-widget elementor-widget-heading\" data-id=\"d643487\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reporting y optimizaci\u00f3n de KPIs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bd0a7d elementor-widget elementor-widget-text-editor\" data-id=\"7bd0a7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Se implementan ajustes continuos seg\u00fan el rendimiento de las campa\u00f1as.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75ddf6a elementor-widget elementor-widget-heading\" data-id=\"75ddf6a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conversion Rate Optimization, CRO, automatizaci\u00f3n y analytics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4f3572 elementor-widget elementor-widget-text-editor\" data-id=\"b4f3572\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Las pruebas A\/B, funnels automatizados y an\u00e1lisis, permiten maximizar conversiones y experiencia de usuario.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b3570f elementor-widget elementor-widget-heading\" data-id=\"5b3570f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Lead scoring<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b22d7ed elementor-widget elementor-widget-text-editor\" data-id=\"b22d7ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Especialmente \u00fatil en Business to Business, B2B, ya que as\u00ed se identifican y se asigna un puntaje a los leads, seg\u00fan nivel de inter\u00e9s, calidad y probabilidad de conversi\u00f3n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfcfc09 elementor-widget elementor-widget-heading\" data-id=\"dfcfc09\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Team as a Service, TaaS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07a5f95 elementor-widget elementor-widget-text-editor\" data-id=\"07a5f95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La agencia de performance marketing se puede integrar como parte activa del equipo de trabajo de tu empresa, aportando talento especializado sin contratar personal interno adicional.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90c0195 elementor-widget elementor-widget-heading\" data-id=\"90c0195\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tipos de agencias seg\u00fan enfoque<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52cf0b2 elementor-widget elementor-widget-heading\" data-id=\"52cf0b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Full\u2011service vs especializadas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23b0f7c elementor-widget elementor-widget-text-editor\" data-id=\"23b0f7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li aria-level=\"1\"><b>Full\u2011service: <\/b><span style=\"font-weight: 400;\">Cubren estrategia, creatividad y medios, pero pueden carecer de foco en resultados.<\/span><\/li><li aria-level=\"1\"><span style=\"font-size: 12pt;\"><b>Especializadas en performance \/ Return on Ad Spend ROAS: <\/b><\/span><span style=\"font-weight: 400;\">Se centran exclusivamente en maximizar el retorno sobre la inversi\u00f3n publicitaria y el rendimiento.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-046a54a elementor-widget elementor-widget-heading\" data-id=\"046a54a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Por industria o tama\u00f1o del cliente<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00476f4 elementor-widget elementor-widget-text-editor\" data-id=\"00476f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Recuerda que no todas las agencias de performance marketing sirven para cualquier tipo de negocio<\/b><span style=\"font-weight: 400;\">. Algunas est\u00e1n especializadas en ciertos sectores como ecommerce, Software as a Service SaaS o educaci\u00f3n, mientras que otras <\/span><b>adaptan sus procesos seg\u00fan la escala del cliente, es decir, su tama\u00f1o, madurez digital y nivel de inversi\u00f3n.<\/b><\/p><p><b>No olvides elegir una <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/performance-marketing\/agencias\/mejores-agencias\/\">mejor agencia de performance marketing<\/a><\/span> que entienda tu industria y sepa trabajar con empresas de tu nivel operativo para lograr resultados<\/b><span style=\"font-weight: 400;\">, ya que no es lo mismo trabajar con una startup que busca validar su funnel, que con una compa\u00f1\u00eda ya consolidada que necesita optimizar su ROAS a gran escala.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3a2413 elementor-widget elementor-widget-heading\" data-id=\"e3a2413\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo evaluar una agencia de performance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fb8ee2 elementor-widget elementor-widget-text-editor\" data-id=\"8fb8ee2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li aria-level=\"1\"><b>Audita la propuesta de la agencia: <\/b><span style=\"font-weight: 400;\">Revisa estructura organizacional, tecnolog\u00edas usadas, procesos de optimizaci\u00f3n, metodolog\u00eda de atribuci\u00f3n a resultados.<\/span><\/li><li aria-level=\"1\"><b>Experiencia en tu vertical: <\/b><span style=\"font-weight: 400;\">Aseg\u00farate de que presenten casos de \u00e9xito y m\u00e9tricas relevantes como ROAS, incremento de ventas, reducci\u00f3n del Coste por Adquisici\u00f3n, CPA.<\/span><\/li><li aria-level=\"1\"><b>Transparencia en m\u00e9tricas y reporting de campa\u00f1as: <\/b><span style=\"font-weight: 400;\">Exige acceso completo a dashboards, realiza una evaluaci\u00f3n de transparencia y reportes, revisa que haya claridad de definici\u00f3n de Key Performance Indicators, KPIs.<\/span><\/li><li aria-level=\"1\"><b>Evaluaci\u00f3n del Service Level Agreement, SLA: <\/b><span style=\"font-weight: 400;\">Define tiempos de respuesta que ofrece la agencia, calidad de entregables y frecuencia de su reporting.<\/span><\/li><li aria-level=\"1\"><b>Tooling y herramientas propietarias: <\/b><span style=\"font-weight: 400;\">Averigua si la agencia cuenta con plataformas exclusivas para automatizaci\u00f3n, reporting o data analytics<\/span><b>.<\/b><\/li><li aria-level=\"1\"><b><b style=\"font-size: 1rem;\">Modelo Team as a Service: <\/b><span style=\"font-weight: 400;\">Eval\u00faa si trabajan como extensi\u00f3n de tu equipo, integr\u00e1ndose en objetivos y procesos diarios.<\/span><\/b><\/li><\/ol><div>Si deseas profundizar, conoce los <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/performance-marketing\/agencias\/como-elegir\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">criterios para elegir una agencia de performance marketing.<\/a><\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51632eb elementor-widget elementor-widget-heading\" data-id=\"51632eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Costos y modelos de contrataci\u00f3n m\u00e1s comunes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79604de elementor-widget elementor-widget-text-editor\" data-id=\"79604de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fee fijo:<\/b><span style=\"font-weight: 400;\"> Pago de tarifa fija recurrente, puede ser mensual, trimestral, etc.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>% sobre inversi\u00f3n: <\/b><span style=\"font-weight: 400;\">La agencia cobra un porcentaje del presupuesto de ads o presupuesto publicitario.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Modelos h\u00edbridos:<\/b><span style=\"font-weight: 400;\"> Fee + incentivos por performance u objetivos alcanzados.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fee por performance (pay-for-results):<\/b><span style=\"font-weight: 400;\"> Pagan solo si se cumplen m\u00e9tricas como CPA o ROAS.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b style=\"font-size: 1rem;\">Team as a Service:<\/b><span style=\"font-weight: 400;\"> Precio por rol\/funci\u00f3n y tiempo dedicado.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8a1863 elementor-widget elementor-widget-heading\" data-id=\"c8a1863\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Preguntas clave antes de contratar<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64d9440 elementor-widget elementor-widget-text-editor\" data-id=\"64d9440\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Antes de firmar con una agencia de performance marketing, es fundamental ir m\u00e1s all\u00e1 de la propuesta comercial. <\/span><b>Hacer las preguntas correctas te ayudar\u00e1 a identificar si el equipo realmente entiende tu industria, si tiene experiencia en tu tipo de negocio y si su enfoque est\u00e1 alineado con tus objetivos<\/b><span style=\"font-weight: 400;\">. A continuaci\u00f3n, te compartimos las preguntas clave que deber\u00edas hacer antes de tomar una decisi\u00f3n:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfTienen experiencia en mi sector?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfC\u00f3mo definen y garantizan transparencia en m\u00e9tricas?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfQu\u00e9 modelo de contrato proponen?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfOfrecen dashboards en vivo?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfUsan herramientas propietarias y c\u00f3mo se integran?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfIncluyen un SLA claro?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfC\u00f3mo miden el \u00e9xito (ROAS, conversiones)?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfTienen casos de \u00e9xito y referencias?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfOfrecen TaaS y lead scoring en campa\u00f1as B2B?<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-435396d elementor-widget elementor-widget-heading\" data-id=\"435396d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Indicadores de que necesitas una agencia externa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc9949b elementor-widget elementor-widget-heading\" data-id=\"dc9949b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Inversi\u00f3n creciente sin retorno claro<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-327ea3b elementor-widget elementor-widget-text-editor\" data-id=\"327ea3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cuando las decisiones se basan m\u00e1s en intuici\u00f3n que en datos, o si faltan roles clave como analistas, media buyers o especialistas en CRO, es momento de apoyarte en una agencia que te pueda aportar <\/span><b>reporting de campa\u00f1as, dashboards, pruebas A\/B y automatizaci\u00f3n<\/b><span style=\"font-weight: 400;\"> desde el primer mes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c803de elementor-widget elementor-widget-heading\" data-id=\"6c803de\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 esperar al trabajar con una agencia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c967eb elementor-widget elementor-widget-text-editor\" data-id=\"4c967eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li aria-level=\"1\"><span style=\"font-size: 12pt;\"><b>Cronograma de onboarding: <\/b><span style=\"font-weight: 400;\">Diagrama claro desde el diagn\u00f3stico hasta la optimizaci\u00f3n.<\/span><\/span><\/li><li aria-level=\"1\"><span style=\"font-size: 12pt;\"><b>Reuniones regulares: <\/b><span style=\"font-weight: 400;\">Seguimiento cercano del desempe\u00f1o.<\/span><\/span><\/li><li aria-level=\"1\"><span style=\"font-size: 12pt;\"><b>Acceso a herramientas: <\/b><span style=\"font-weight: 400;\">Dashboards en vivo, informes autom\u00e1ticos.<\/span><\/span><\/li><li aria-level=\"1\"><span style=\"font-size: 12pt;\"><b>SLA, Service Level Agreement vigente: <\/b><span style=\"font-weight: 400;\">Tiempos de respuesta y nivel de servicio garantizados a trav\u00e9s de un <\/span><b>acuerdo de nivel de servicio.<\/b><\/span><\/li><li aria-level=\"1\"><span style=\"font-size: 12pt;\"><b>Feedback bidireccional: <\/b><span style=\"font-weight: 400;\">Flujo de comunicaci\u00f3n fluido, colaboraci\u00f3n constante.<\/span><\/span><\/li><li aria-level=\"1\"><span style=\"font-size: 12pt;\"><b>Revisi\u00f3n continua de m\u00e9tricas: <\/b>Ajustes y optimizaci\u00f3n publicitaria permanente basados en datos reales.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b8277e elementor-widget elementor-widget-heading\" data-id=\"8b8277e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comparativa de agencias<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06f333b elementor-widget elementor-widget-text-editor\" data-id=\"06f333b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table style=\"border-collapse: collapse; width: 100%;\"><tbody><tr><td style=\"width: 27.4788%;\"><p><b>Tipo de agencia<\/b><\/p><\/td><td style=\"width: 29.4617%;\"><p><b>Ventajas<\/b><\/p><\/td><td style=\"width: 42.7762%;\"><p><b>Ideal para&#8230;<\/b><\/p><\/td><\/tr><tr><td style=\"width: 27.4788%;\"><p><b>Full\u2011service<\/b><\/p><\/td><td style=\"width: 29.4617%;\"><p><span style=\"font-weight: 400;\">Todo en uno, gestiona completo<\/span><\/p><\/td><td style=\"width: 42.7762%;\"><p><span style=\"font-weight: 400;\">Marcas que buscan simplicidad<\/span><\/p><\/td><\/tr><tr><td style=\"width: 27.4788%;\"><p><b>Especializada performance<\/b><\/p><\/td><td style=\"width: 29.4617%;\"><p><span style=\"font-weight: 400;\">M\u00e1ximo rendimiento y ROAS<\/span><\/p><\/td><td style=\"width: 42.7762%;\"><p><span style=\"font-weight: 400;\">Ecommerce, apps, campa\u00f1as de captaci\u00f3n<\/span><\/p><\/td><\/tr><tr><td style=\"width: 27.4788%;\"><p><b>Boutique<\/b><\/p><\/td><td style=\"width: 29.4617%;\"><p><span style=\"font-weight: 400;\">Agilidad, trato personalizado<\/span><\/p><\/td><td style=\"width: 42.7762%;\"><p><span style=\"font-weight: 400;\">Startups, proyectos pilotos<\/span><\/p><\/td><\/tr><tr><td style=\"width: 27.4788%;\"><p><b>Gran agencia<\/b><\/p><\/td><td style=\"width: 29.4617%;\"><p><span style=\"font-weight: 400;\">Recursos, herramientas, reputaci\u00f3n<\/span><\/p><\/td><td style=\"width: 42.7762%;\"><p><span style=\"font-weight: 400;\">Grandes marcas internacionales<\/span><\/p><\/td><\/tr><tr><td style=\"width: 27.4788%;\"><p><strong>Team as a Service<\/strong><\/p><\/td><td style=\"width: 29.4617%;\"><p><span style=\"font-weight: 400;\">Integraci\u00f3n total, flexibilidad<\/span><\/p><\/td><td style=\"width: 42.7762%;\"><p><span style=\"font-weight: 400;\">Empresas gradualmente en escala<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10a81c3 elementor-widget elementor-widget-heading\" data-id=\"10a81c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cronograma ejemplo de primer mes con una agencia de performance<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9ab369 elementor-widget elementor-widget-text-editor\" data-id=\"e9ab369\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table style=\"border-collapse: collapse; width: 100%;\"><tbody><tr><td style=\"width: 16.0985%;\"><b>Semana<\/b><\/td><td style=\"width: 28.2197%;\"><b>Actividades<\/b><\/td><td style=\"width: 29.7348%;\"><b>Objetivo<\/b><\/td><td style=\"width: 25.7576%;\"><b>Entregables esperados<\/b><\/td><\/tr><tr><td style=\"width: 16.0985%;\"><span style=\"font-weight: 400;\">Semana 1<\/span><\/td><td style=\"width: 28.2197%;\"><p><span style=\"font-weight: 400;\">-Diagn\u00f3stico inicial<\/span><\/p><p><span style=\"font-weight: 400;\">-Reuni\u00f3n inicial de alineaci\u00f3n<\/span><\/p><p><span style=\"font-weight: 400;\">-Revisi\u00f3n de cuentas publicitarias actuales (Google Ads, Meta Ads, etc.)<\/span><\/p><p><span style=\"font-weight: 400;\">&#8211; Revisi\u00f3n de analytics, CRM y CMS<\/span><\/p><p><span style=\"font-weight: 400;\">&#8211; Auditor\u00eda de campa\u00f1as pasadas y funnel actual<\/span><\/p><\/td><td style=\"width: 29.7348%;\"><span style=\"font-weight: 400;\">Comprender el negocio, estructura digital y performance hist\u00f3rico.<\/span><\/td><td style=\"width: 25.7576%;\"><p><span style=\"font-weight: 400;\">&#8211; Checklist t\u00e9cnico<\/span><\/p><p><span style=\"font-weight: 400;\">&#8211; Informe de auditor\u00eda<\/span><\/p><p><span style=\"font-weight: 400;\">&#8211; Acceso a herramientas<\/span><\/p><\/td><\/tr><tr><td style=\"width: 16.0985%;\"><span style=\"font-weight: 400;\">Semana 2<\/span><\/td><td style=\"width: 28.2197%;\"><p><span style=\"font-weight: 400;\">&#8211; Definici\u00f3n de estrategia y objetivos<\/span><\/p><p><span style=\"font-weight: 400;\">&#8211; Alineaci\u00f3n de KPIs clave (ROAS, CPA, CPL)<\/span><\/p><p><span style=\"font-weight: 400;\">&#8211; Segmentaci\u00f3n de audiencias\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">&#8211; Selecci\u00f3n de canales prioritarios<\/span><\/p><p><span style=\"font-weight: 400;\">&#8211; Propuesta de plan de medios<\/span><\/p><\/td><td style=\"width: 29.7348%;\"><span style=\"font-weight: 400;\">Construir una hoja de ruta alineada a negocio y datos.<\/span><\/td><td style=\"width: 25.7576%;\"><p><span style=\"font-weight: 400;\">&#8211; Estrategia de campa\u00f1a<\/span><\/p><p><span style=\"font-weight: 400;\">&#8211; Cronograma mensual de medios<\/span><\/p><p><span style=\"font-weight: 400;\">&#8211; Brief creativo (si aplica)<\/span><\/p><\/td><\/tr><tr><td style=\"width: 16.0985%;\"><span style=\"font-weight: 400;\">Semana 3<\/span><\/td><td style=\"width: 28.2197%;\"><p><span style=\"font-weight: 400;\">&#8211; Setup t\u00e9cnico y creatividades<\/span><\/p><p><span style=\"font-weight: 400;\">&#8211; Configuraci\u00f3n de tracking y conversiones<\/span><\/p><p><span style=\"font-weight: 400;\">&#8211; Creaci\u00f3n o revisi\u00f3n de cuentas publicitarias<\/span><\/p><p><span style=\"font-weight: 400;\">&#8211; Dise\u00f1o de piezas iniciales (ads, landings)<\/span><\/p><p><span style=\"font-weight: 400;\">&#8211; Integraci\u00f3n de herramientas y dashboards<\/span><\/p><\/td><td style=\"width: 29.7348%;\"><span style=\"font-weight: 400;\">Preparar el ecosistema digital para lanzar campa\u00f1as correctamente.<\/span><\/td><td style=\"width: 25.7576%;\"><p><span style=\"font-weight: 400;\">&#8211; Creatividades<\/span><\/p><p><span style=\"font-weight: 400;\">&#8211; UTM + p\u00edxeles<\/span><\/p><p><span style=\"font-weight: 400;\">&#8211; Panel de reporting (ej: Looker, Data Studio)<\/span><\/p><\/td><\/tr><tr><td style=\"width: 16.0985%;\"><span style=\"font-weight: 400;\">Semana 4<\/span><\/td><td style=\"width: 28.2197%;\"><p><span style=\"font-weight: 400;\">&#8211; Lanzamiento y primeros tests<\/span><\/p><p><span style=\"font-weight: 400;\">&#8211; Activaci\u00f3n de campa\u00f1as iniciales<\/span><\/p><p><span style=\"font-weight: 400;\">&#8211; Pruebas A\/B en anuncios o landings<\/span><\/p><p><span style=\"font-weight: 400;\">&#8211; Validaci\u00f3n de tr\u00e1fico y conversiones<\/span><\/p><p><span style=\"font-weight: 400;\">&#8211; Ajustes sobre la marcha<\/span><\/p><\/td><td style=\"width: 29.7348%;\"><span style=\"font-weight: 400;\">Poner en marcha el plan de performance con base en hip\u00f3tesis iniciales.<\/span><\/td><td style=\"width: 25.7576%;\"><p><span style=\"font-weight: 400;\">&#8211; Primer informe de resultados<\/span><\/p><p><span style=\"font-weight: 400;\">&#8211; Informe de optimizaci\u00f3n temprana<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13f67cd elementor-widget elementor-widget-text-editor\" data-id=\"13f67cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Este cronograma incluye desde la auditor\u00eda inicial de tus activos digitales y definici\u00f3n de KPIs, hasta la configuraci\u00f3n t\u00e9cnica, dise\u00f1o de creatividades y el lanzamiento de las primeras campa\u00f1as. <\/span><b>Recuerda que un onboarding bien estructurado garantiza que la agencia entienda tu negocio, que las campa\u00f1as arranquen con una base s\u00f3lida de datos y que la medici\u00f3n y optimizaci\u00f3n empiecen desde el primer d\u00eda.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaaf24e elementor-widget elementor-widget-heading\" data-id=\"eaaf24e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusi\u00f3n: aliados estrat\u00e9gicos, no proveedores<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4e5179 elementor-widget elementor-widget-text-editor\" data-id=\"c4e5179\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ten presente que <\/span><b>las agencias de performance marketing son socios clave para empresas que buscan escalar con eficiencia, ya que pueden implementar estrategias basadas en resultados, integrarse a tu equipo como TaaS, utilizar herramientas propietarias, establecer SLA claros, implementar lead scoring y maximizar ROI<\/b><span style=\"font-weight: 400;\">. As\u00ed es, contratar una buena agencia significa llevar tu marketing m\u00e1s all\u00e1 del alcance digital.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00bfDeseas atenci\u00f3n personalizada? <\/span><a href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/contacto\/\"><span style=\"font-weight: 400;\">Descubre con LDM<\/span><\/a><span style=\"font-weight: 400;\"> c\u00f3mo elegir la mejor agencia de performance para tu negocio.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b5337e4 e-flex e-con-boxed e-con e-parent\" data-id=\"b5337e4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3c5816 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a3c5816\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f89728c e-flex e-con-boxed e-con e-parent\" data-id=\"f89728c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-21700dd e-con-full e-flex e-con e-child\" data-id=\"21700dd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dda0441 elementor-widget elementor-widget-heading\" data-id=\"dda0441\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fuentes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26ef45b e-con-full e-flex e-con e-child\" data-id=\"26ef45b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea04e22 elementor-widget elementor-widget-text-editor\" data-id=\"ea04e22\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Simplilearn. <\/span><i><span style=\"font-weight: 400;\">What is Performance Marketing?<\/span><\/i><span style=\"font-weight: 400;\"> Simplilearn.<\/span><a href=\"https:\/\/www.simplilearn.com\/what-is-performance-marketing-article\"> <span style=\"font-weight: 400;\">https:\/\/www.simplilearn.com\/what-is-performance-marketing-article<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plabs Ventures. <\/span><i><span style=\"font-weight: 400;\">What does a performance marketing agency do for your business?<\/span><\/i><a href=\"https:\/\/www.plabsventures.com\/blog\/what-does-a-performance-marketing-agency-do-for-your-business\"> <span style=\"font-weight: 400;\">https:\/\/www.plabsventures.com\/blog\/what-does-a-performance-marketing-agency-do-for-your-business<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">BigCommerce. <\/span><i><span style=\"font-weight: 400;\">Performance Marketing Guide<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><a href=\"https:\/\/www.bigcommerce.com\/articles\/ecommerce\/performance-marketing\/\"> <span style=\"font-weight: 400;\">https:\/\/www.bigcommerce.com\/articles\/ecommerce\/performance-marketing\/<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Mailchimp. <i style=\"font-size: 1rem;\"><span>\u00bfQu\u00e9 es el performance marketing?<\/span><\/i><a style=\"font-size: 1rem;\" href=\"https:\/\/mailchimp.com\/es\/resources\/what-is-performance-marketing\/\"> <span>https:\/\/mailchimp.com\/es\/resources\/what-is-performance-marketing\/<\/span><\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Agencias de performance marketing \u00bfQu\u00e9 es una agencia de performance y qu\u00e9 la diferencia? Antes de profundizar, hay que mencionar que una agencia de performance marketing se especializa en obtener, adem\u00e1s de acciones espec\u00edficas y medibles, ventas, leads y descargas. \u00bfY cu\u00e1l es su promesa? Pagar solo por resultados tangibles, no por visibilidad. Su \u00e9xito &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/performance-marketing\/agencias\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> \u00abAgencias de performance marketing\u00bb<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":8294,"parent":7985,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-servicios.php","meta":{"footnotes":""},"class_list":["post-8293","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Agencias de performance marketing | LDM\u00ae Latam Digital Marketing<\/title>\n<meta name=\"description\" content=\"Descubre qu\u00e9 hace una agencia de performance, los servicios clave que ofrecen, y una gu\u00eda completa para elegir la agencia ideal y maximizar tu ROI.\" \/>\n<meta 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