{"id":8268,"date":"2025-06-23T16:29:59","date_gmt":"2025-06-23T16:29:59","guid":{"rendered":"https:\/\/www.latamdigitalmarketing.com\/blog\/?page_id=8268"},"modified":"2025-07-08T22:47:49","modified_gmt":"2025-07-08T22:47:49","slug":"kpis","status":"publish","type":"page","link":"https:\/\/www.latamdigitalmarketing.com\/blog\/performance-marketing\/reporting-metricas\/kpis\/","title":{"rendered":"Principales KPIs en performance marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8268\" class=\"elementor elementor-8268\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77d70e5 e-flex e-con-boxed e-con e-parent\" data-id=\"77d70e5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f223ab elementor-widget elementor-widget-template\" data-id=\"7f223ab\" data-element_type=\"widget\" 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burger-bar--3\"><\/span><\/button><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4a8a54 e-flex e-con-boxed e-con e-parent\" data-id=\"a4a8a54\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8207055 e-con-full e-flex e-con e-child\" data-id=\"8207055\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbd77a7 elementor-widget elementor-widget-image\" data-id=\"bbd77a7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"525\" height=\"697\" src=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/06\/20250615_01-771x1024.png\" class=\"attachment-large size-large wp-image-8269\" alt=\"KPIs en performance marketing\" srcset=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/06\/20250615_01-771x1024.png 771w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/06\/20250615_01-226x300.png 226w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/06\/20250615_01-113x150.png 113w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/06\/20250615_01-768x1020.png 768w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/06\/20250615_01.png 800w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0642544 e-con-full e-flex e-con e-child\" data-id=\"0642544\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b76b8e6 e-con-full e-flex e-con e-child\" data-id=\"b76b8e6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0511be elementor-widget elementor-widget-heading\" data-id=\"e0511be\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Principales KPIs en performance marketing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f601ae8 e-con-full e-flex e-con e-child\" data-id=\"f601ae8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b22e8e elementor-widget elementor-widget-text-editor\" data-id=\"2b22e8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Dentro del <\/b><b><i>marketing de rendimiento, o tambi\u00e9n denominado performance marketing<\/i><\/b><b>, medir todo lo que impacta en los objetivos de tu negocio es esencial. <\/b><span style=\"font-weight: 400;\">Para lograr hacer un buen c\u00e1lculo de ello, <\/span><i><span style=\"font-weight: 400;\">existen los indicadores clave de rendimiento<\/span><\/i><span style=\"font-weight: 400;\">, que por sus siglas en ingl\u00e9s son <\/span><b><i>KPIs<\/i><\/b><i><span style=\"font-weight: 400;\">, <\/span><\/i><span style=\"font-weight: 400;\">y que permiten evaluar la eficacia de tus campa\u00f1as y guiar las decisiones estrat\u00e9gicas. \u00bfDeseas profundizar en ello? Da un vistazo a esta informaci\u00f3n:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e51ee9b elementor-widget elementor-widget-heading\" data-id=\"e51ee9b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 son los KPIs y por qu\u00e9 importan en performance?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7baf2de elementor-widget elementor-widget-text-editor\" data-id=\"7baf2de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Se trata de <\/span><b>m\u00e9tricas cuantificables que reflejan el \u00e9xito de una acci\u00f3n o campa\u00f1a <\/b><span style=\"font-weight: 400;\">en relaci\u00f3n a los objetivos establecidos. En performance marketing, los KPIs se utilizan para:<\/span><\/p><ul><li aria-level=\"1\"><b>Medir la eficiencia de las campa\u00f1as publicitarias.<\/b><\/li><li aria-level=\"1\"><b>Ajustar estrategias en tiempo real.<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">Hay que tener en cuenta que una correcta selecci\u00f3n y seguimiento de KPIs permite optimizar recursos y maximizar el retorno de inversi\u00f3n, ROI.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d643487 elementor-widget elementor-widget-heading\" data-id=\"d643487\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KPIs de adquisici\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fed34c elementor-widget elementor-widget-heading\" data-id=\"8fed34c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CPL (Costo por Lead)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bd0a7d elementor-widget elementor-widget-text-editor\" data-id=\"7bd0a7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Mide el costo de generar un nuevo prospecto o tambi\u00e9n llamado lead. Es crucial en campa\u00f1as de generaci\u00f3n de demanda y estrategias de inbound marketing, centradas en <\/span><b>atraer clientes potenciales<\/b><span style=\"font-weight: 400;\"> de forma <\/span><b>natural y no intrusiva.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75ddf6a elementor-widget elementor-widget-heading\" data-id=\"75ddf6a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CTR (Click Through Rate)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4f3572 elementor-widget elementor-widget-text-editor\" data-id=\"b4f3572\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Indica el porcentaje de usuarios que hacen clic en un anuncio respecto al n\u00famero de impresiones. <\/span><b>Un CTR alto sugiere relevancia y atractivo del anuncio<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b3570f elementor-widget elementor-widget-heading\" data-id=\"5b3570f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CVR (Conversion Rate)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b22d7ed elementor-widget elementor-widget-text-editor\" data-id=\"b22d7ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Refleja el porcentaje de usuarios que realizan una acci\u00f3n deseada como una compra, registro, etc, tras interactuar con una campa\u00f1a. <\/span><b>Es esencial para evaluar la efectividad de la p\u00e1gina de destino y el llamado a la acci\u00f3n<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfcfc09 elementor-widget elementor-widget-heading\" data-id=\"dfcfc09\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KPIs financieros<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29edee1 elementor-widget elementor-widget-heading\" data-id=\"29edee1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ROAS (Return on Ad Spend)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07a5f95 elementor-widget elementor-widget-text-editor\" data-id=\"07a5f95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Mide el retorno generado por cada peso invertido en publicidad. <\/span><b>Un ROAS positivo indica rentabilidad en las campa\u00f1as.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90c0195 elementor-widget elementor-widget-heading\" data-id=\"90c0195\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CPA (Costo por Adquisici\u00f3n)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23b0f7c elementor-widget elementor-widget-text-editor\" data-id=\"23b0f7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Calcula el costo total de adquirir un cliente o conversi\u00f3n. <\/span><b>Es fundamental para evaluar la eficiencia de las campa\u00f1as y la rentabilidad.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-046a54a elementor-widget elementor-widget-heading\" data-id=\"046a54a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">LTV (Valor del Cliente en el Tiempo)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00476f4 elementor-widget elementor-widget-text-editor\" data-id=\"00476f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Estima el ingreso total que un cliente generar\u00e1 durante su relaci\u00f3n con la marca. <\/span><b>Ayuda a determinar cu\u00e1nto se puede invertir en adquirir nuevos clientes <\/b><span style=\"font-weight: 400;\">sin comprometer la rentabilidad.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3a2413 elementor-widget elementor-widget-heading\" data-id=\"e3a2413\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KPIs de engagement y tr\u00e1fico<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d977b63 elementor-widget elementor-widget-heading\" data-id=\"d977b63\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Bounce Rate<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fb8ee2 elementor-widget elementor-widget-text-editor\" data-id=\"8fb8ee2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Indica el porcentaje de usuarios que abandonan una p\u00e1gina sin interactuar. <\/span><b>Un alto bounce rate puede se\u00f1alar problemas en la relevancia del contenido o la experiencia del usuario<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51632eb elementor-widget elementor-widget-heading\" data-id=\"51632eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tiempo en sitio<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79604de elementor-widget elementor-widget-text-editor\" data-id=\"79604de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Mide la duraci\u00f3n promedio que los usuarios permanecen en una p\u00e1gina. <\/span><b>Un tiempo elevado sugiere contenido atractivo y relevante.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7567243 elementor-widget elementor-widget-heading\" data-id=\"7567243\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Interacciones por sesi\u00f3n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64d9440 elementor-widget elementor-widget-text-editor\" data-id=\"64d9440\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Refleja el n\u00famero promedio de acciones como clics, desplazamientos o interacciones realizadas por usuario durante una sesi\u00f3n. <\/span><b>Es un indicador de la calidad de la experiencia del usuario.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-435396d elementor-widget elementor-widget-heading\" data-id=\"435396d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KPIs para ecommerce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c803de elementor-widget elementor-widget-heading\" data-id=\"6c803de\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Revenue per session<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c967eb elementor-widget elementor-widget-text-editor\" data-id=\"4c967eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Calcula el ingreso promedio generado por sesi\u00f3n de usuario. <\/span><b>Es esencial para evaluar la rentabilidad de las visitas al sitio.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b8277e elementor-widget elementor-widget-heading\" data-id=\"8b8277e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Add to Cart Rate<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06f333b elementor-widget elementor-widget-text-editor\" data-id=\"06f333b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Mide el porcentaje de usuarios que a\u00f1aden productos al carrito respecto al total de visitantes. <\/span><b>Un aumento en esta m\u00e9trica puede indicar una mayor intenci\u00f3n de compra.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10a81c3 elementor-widget elementor-widget-heading\" data-id=\"10a81c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Abandoned Cart Recovery Rate<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9ab369 elementor-widget elementor-widget-text-editor\" data-id=\"e9ab369\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Refleja el porcentaje de carritos abandonados que se recuperan mediante estrategias de remarketing o recordatorios. <\/span><b>Es clave para optimizar la tasa de conversi\u00f3n.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc30120 elementor-widget elementor-widget-heading\" data-id=\"fc30120\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo elegir los KPIs correctos seg\u00fan tu objetivo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13f67cd elementor-widget elementor-widget-text-editor\" data-id=\"13f67cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Toma en cuenta que la selecci\u00f3n de <\/span><i><span style=\"font-weight: 400;\">los indicadores clave de rendimiento, <\/span><\/i><span style=\"font-weight: 400;\">KPIs, debe alinearse con los objetivos espec\u00edficos de la campa\u00f1a:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Generaci\u00f3n de leads<\/b><span style=\"font-weight: 400;\">: Costo por lead, CPL, porcentaje de clics, CTR y para saber cu\u00e1ntos usuarios cumplieron una acci\u00f3n deseada, CVR.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Para ventas directas:<\/b><span style=\"font-weight: 400;\"> ROAS, CPA, ingresos o Revenue per Session.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Para fidelizaci\u00f3n y retenci\u00f3n<\/b><span style=\"font-weight: 400;\">: El valor del ciclo de vida del cliente, LTV, o el Abandoned Cart Recovery Rate, que es la tasa de recuperaci\u00f3n de carritos abandonados.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Recuerda que es fundamental establecer objetivos SMART, que son espec\u00edficos, medibles, alcanzables, relevantes y con tiempo definido, para guiar la elecci\u00f3n de KPIs.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaaf24e elementor-widget elementor-widget-heading\" data-id=\"eaaf24e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tabla comparativa de KPIs seg\u00fan necesidades de campa\u00f1a<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e8f940 elementor-widget elementor-widget-text-editor\" data-id=\"2e8f940\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table style=\"border-collapse: collapse; width: 100%;\"><tbody><tr><td style=\"width: 29.0698%;\"><p><b>Objetivo principal<\/b><\/p><\/td><td style=\"width: 50%;\"><p><b>KPIs recomendados<\/b><\/p><\/td><td style=\"width: 20.9302%;\"><p><b>Notas clave<\/b><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d1d7cb elementor-widget elementor-widget-text-editor\" data-id=\"5d1d7cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table style=\"border-collapse: collapse; width: 100%;\"><tbody><tr><td style=\"width: 31.1047%;\"><p><span style=\"font-weight: 400;\">Generar prospectos<\/span><\/p><\/td><td style=\"width: 33.1395%;\"><p><span style=\"font-weight: 400;\">CPL, CTR, CVR<\/span><\/p><\/td><td style=\"width: 35.4651%;\"><p><span style=\"font-weight: 400;\">Foco en volumen y eficiencia de conversi\u00f3n; evitar coste excesivo por lead.<\/span><\/p><\/td><\/tr><tr><td style=\"width: 31.1047%;\"><p><span style=\"font-weight: 400;\">Generar ingresos<\/span><\/p><\/td><td style=\"width: 33.1395%;\"><p><span style=\"font-weight: 400;\">ROAS, CPA, Revenue per Session, CVR<\/span><\/p><\/td><td style=\"width: 35.4651%;\"><p><span style=\"font-weight: 400;\">Ideal para ecommerce o campa\u00f1as con transacci\u00f3n directa.<\/span><\/p><\/td><\/tr><tr><td style=\"width: 31.1047%;\"><p><span style=\"font-weight: 400;\">Visibilidad y alcance<\/span><\/p><\/td><td style=\"width: 33.1395%;\"><p><span style=\"font-weight: 400;\">Impresiones, alcance, CTR, interacciones por sesi\u00f3n<\/span><\/p><\/td><td style=\"width: 35.4651%;\"><p><span style=\"font-weight: 400;\">No centrarse solo en m\u00e9tricas de vanidad: vincular con engagement o tr\u00e1fico.<\/span><\/p><\/td><\/tr><tr><td style=\"width: 31.1047%;\"><p><span style=\"font-weight: 400;\">Aumentar interacci\u00f3n<\/span><\/p><\/td><td style=\"width: 33.1395%;\"><p><span style=\"font-weight: 400;\">Tiempo en sitio, interacciones por sesi\u00f3n, bounce rate<\/span><\/p><\/td><td style=\"width: 35.4651%;\"><p><span style=\"font-weight: 400;\">\u00datil en campa\u00f1as de contenido, funnels educativos o brand awareness.<\/span><\/p><\/td><\/tr><tr><td style=\"width: 31.1047%;\"><p><span style=\"font-weight: 400;\">Mantener clientes activos<\/span><\/p><\/td><td style=\"width: 33.1395%;\"><p><span style=\"font-weight: 400;\">LTV, tasa de re-compra, email marketing<\/span><\/p><\/td><td style=\"width: 35.4651%;\"><p><span style=\"font-weight: 400;\">Ideal en negocios con suscripciones o alto valor de vida del cliente.<\/span><\/p><\/td><\/tr><tr><td style=\"width: 31.1047%;\"><p><span style=\"font-weight: 400;\">Incrementar conversiones perdidas<\/span><\/p><\/td><td style=\"width: 33.1395%;\"><p><span style=\"font-weight: 400;\">Abandoned Cart Recovery Rate, CPA, revenue per Session<\/span><\/p><\/td><td style=\"width: 35.4651%;\"><p><span style=\"font-weight: 400;\">Aplicable especialmente en ecommerce.<\/span><\/p><\/td><\/tr><tr><td style=\"width: 31.1047%;\"><p><span style=\"font-weight: 400;\">Rendimiento sostenido<\/span><\/p><\/td><td style=\"width: 33.1395%;\"><p><span style=\"font-weight: 400;\">ROAS, CVR, CPL<\/span><\/p><\/td><td style=\"width: 35.4651%;\"><p><span style=\"font-weight: 400;\">Establecer KPIs h\u00edbridos (leads + ventas) seg\u00fan el funnel.<\/span><\/p><\/td><\/tr><tr><td style=\"width: 31.1047%;\"><p><span style=\"font-weight: 400;\">Activaci\u00f3n, retenci\u00f3n<\/span><\/p><\/td><td style=\"width: 33.1395%;\"><p><span style=\"font-weight: 400;\">Email CTR, CVR, LTV<\/span><\/p><\/td><td style=\"width: 35.4651%;\"><p><span style=\"font-weight: 400;\">Considerar automatizaci\u00f3n para segmentaci\u00f3n din\u00e1mica y testing A\/B.<\/span><\/p><\/td><\/tr><tr><td style=\"width: 31.1047%;\"><p><span style=\"font-weight: 400;\">Engagement o tr\u00e1fico<\/span><\/p><\/td><td style=\"width: 33.1395%;\"><p><span style=\"font-weight: 400;\">CTR, interacciones por sesi\u00f3n, CPA, ROAS<\/span><\/p><\/td><td style=\"width: 35.4651%;\"><p><span style=\"font-weight: 400;\">Medir m\u00e1s all\u00e1 del alcance: conectar con resultados del funnel.<\/span><\/p><\/td><\/tr><tr><td style=\"width: 31.1047%;\"><p><span style=\"font-weight: 400;\">Captaci\u00f3n y conversi\u00f3n directa<\/span><\/p><\/td><td style=\"width: 33.1395%;\"><p><span style=\"font-weight: 400;\">CTR, ROAS, CVR<\/span><\/p><\/td><td style=\"width: 35.4651%;\"><p><span style=\"font-weight: 400;\">Fundamental para optimizaci\u00f3n de campa\u00f1as en Google Ads y similares.<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59111c0 elementor-widget elementor-widget-heading\" data-id=\"59111c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Errores comunes al usar KPIs en performance marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52b6ae7 elementor-widget elementor-widget-text-editor\" data-id=\"52b6ae7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enfocarse en m\u00e9tricas de vanidad:<\/b><span style=\"font-weight: 400;\"> Como n\u00famero de seguidores o impresiones, que no reflejan directamente el rendimiento.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>No segmentar adecuadamente<\/b><span style=\"font-weight: 400;\">: Ignorar la segmentaci\u00f3n puede diluir la efectividad de las campa\u00f1as.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><b><\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Falta de contexto<\/b><span style=\"font-weight: 400;\">: Comparar KPIs sin considerar variables como industria o ciclo de compra.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><b style=\"font-size: 1rem;\">No ajustar en tiempo real: <\/b><span style=\"font-weight: 400;\">No optimizar campa\u00f1as basadas en el rendimiento de los KPIs.<\/span><\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb73eb5 elementor-widget elementor-widget-heading\" data-id=\"fb73eb5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo gestionar KPIs en campa\u00f1as always-on y automatizar tu reporting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78f4329 elementor-widget elementor-widget-text-editor\" data-id=\"78f4329\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Hay que mencionar que <\/span><b>las campa\u00f1as always-on requieren un enfoque de <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/performance-marketing\/reporting-metricas\/\">reporting constante y optimizado<\/a><\/span><\/b><span style=\"font-weight: 400;\"><span style=\"color: #0000ff;\">.<\/span> Y es que no se trata solo de medir, sino de automatizar el monitoreo para detectar cambios en tiempo real y tomar decisiones oportunas. Para esto:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implementa dashboards automatizados que se actualicen constantemente.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Define alertas para KPIs cr\u00edticos como CPA, ROAS o CVR.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integra tu CRM para medir resultados m\u00e1s all\u00e1 del clic, como el LTV o <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/performance-marketing\/reporting-metricas\/conversiones\/\">conversiones asistidas<\/a><\/span>.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Recuerda que bajo este contexto, es clave utilizar KPIs compuestos o h\u00edbridos, que combinen indicadores de diferentes etapas del funnel para reflejar el impacto total de una campa\u00f1a.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-093d4a0 elementor-widget elementor-widget-heading\" data-id=\"093d4a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benchmarks, m\u00e9tricas predictivas y an\u00e1lisis por industria<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f4c398 elementor-widget elementor-widget-text-editor\" data-id=\"1f4c398\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nunca olvides que medir sin contexto puede ser enga\u00f1oso. Por ello, comparar tus KPIs con <\/span><b>benchmarks o<\/b> <b>referencias comparativas<\/b><span style=\"font-weight: 400;\">, que son <\/span><b>valores est\u00e1ndar o promedios del mercado<\/b><span style=\"font-weight: 400;\"> que sirven como punto de comparaci\u00f3n para evaluar el desempe\u00f1o de tus campa\u00f1as por industria o sector, te permite entender si tu performance est\u00e1 por encima o por debajo del promedio esperado.<\/span><\/p><p><span style=\"font-weight: 400;\">Adem\u00e1s, <\/span><b>con herramientas de inteligencia de datos, hoy es posible incorporar m\u00e9tricas predictivas al reporting, ya que son indicadores que, basados en patrones hist\u00f3ricos, anticipan comportamientos futuros, <\/b><span style=\"font-weight: 400;\">como probabilidad de conversi\u00f3n. Esto ayuda a optimizar campa\u00f1as antes de que bajen los resultados.<\/span><\/p><p><span style=\"font-weight: 400;\">Debes saber que <\/span><b>al combinar estos enfoques, el reporting deja de ser solo descriptivo y se convierte en una herramienta de planeaci\u00f3n estrat\u00e9gica <\/b><span style=\"font-weight: 400;\">y mejora continua.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1808a6 elementor-widget elementor-widget-heading\" data-id=\"a1808a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Checklist: \u00bfTu campa\u00f1a tiene los KPIs correctos?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36acdae elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"36acdae\" data-element_type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Diapositivas\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"medicionKPI01\" style=\"background-image: url(&#039;https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/06\/medicionKPI01.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"medicionKPI02\" style=\"background-image: url(&#039;https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/06\/medicionKPI02.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"medicionKPI03\" style=\"background-image: url(&#039;https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/06\/medicionKPI03.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"medicionKPI04\" style=\"background-image: url(&#039;https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/06\/medicionKPI04.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"medicionKPI05\" style=\"background-image: url(&#039;https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/06\/medicionKPI05.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"medicionKPI06\" style=\"background-image: url(&#039;https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/06\/medicionKPI06.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Anterior\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Siguiente\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbe9feb elementor-widget elementor-widget-heading\" data-id=\"cbe9feb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusi\u00f3n: Medir lo que importa, no lo que brilla<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6834ab elementor-widget elementor-widget-text-editor\" data-id=\"e6834ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">No olvides que en performance marketing, <\/span><b>elegir los KPIs correctos es la diferencia entre una campa\u00f1a que solo genera n\u00fameros bonitos y una que realmente impulsa resultados<\/b><span style=\"font-weight: 400;\">. No se trata de medir <\/span><i><span style=\"font-weight: 400;\">m\u00e1s<\/span><\/i><span style=\"font-weight: 400;\">, sino de medir <\/span><i><span style=\"font-weight: 400;\">mejor<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p><p><b>Recuerda que cada campa\u00f1a tiene un prop\u00f3sito distinto y los KPIs deben adaptarse<\/b><span style=\"font-weight: 400;\"> seg\u00fan el canal de performance, la etapa del funnel de conversi\u00f3n y los objetivos de negocio. Toma en cuenta que en lugar de perseguir indicadores llamativos, podr\u00edas enfocarte en aquellos que te ayuden a <\/span><b>tomar decisiones, optimizar en tiempo real y demostrar resultados concretos<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b5337e4 e-flex e-con-boxed e-con e-parent\" data-id=\"b5337e4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3c5816 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a3c5816\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f89728c e-flex e-con-boxed e-con e-parent\" data-id=\"f89728c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-21700dd e-con-full e-flex e-con e-child\" data-id=\"21700dd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dda0441 elementor-widget elementor-widget-heading\" data-id=\"dda0441\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fuentes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26ef45b e-con-full e-flex e-con e-child\" data-id=\"26ef45b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea04e22 elementor-widget elementor-widget-text-editor\" data-id=\"ea04e22\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><span style=\"font-weight: 400;\"> Innovature, Inc. 22-01-2025. <\/span><i><span style=\"font-weight: 400;\">What is a good conversion rate in marketing?<\/span><\/i><span style=\"font-weight: 400;\"> Innovature. <\/span><a href=\"https:\/\/innovatureinc.com\/marketing-conversion-rate\/\"><span style=\"font-weight: 400;\">https:\/\/innovatureinc.com\/marketing-conversion-rate\/<\/span><\/a><\/li><li>Harvard Business School Online. 01-02- 2024. <i style=\"font-size: 1rem;\"><span>Marketing KPIs: What they are &amp; why they\u2019re important<\/span><\/i><span style=\"font-weight: 400;\">. Harvard Business School Online.<\/span><a style=\"font-size: 1rem;\" href=\"https:\/\/online.hbs.edu\/blog\/post\/marketing-kpis\"> <span>https:\/\/online.hbs.edu\/blog\/post\/marketing-kpis<\/span><\/a><\/li><li>The KPI Institute. <i style=\"font-size: 1rem;\"><span>KPI basics<\/span><\/i><span style=\"font-weight: 400;\">. The KPI Institute. <\/span><a style=\"font-size: 1rem;\" href=\"https:\/\/www.kpi.org\/kpi-basics\/\"><span>https:\/\/www.kpi.org\/kpi-basics\/<\/span><\/a><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Principales KPIs en performance marketing Dentro del marketing de rendimiento, o tambi\u00e9n denominado performance marketing, medir todo lo que impacta en los objetivos de tu negocio es esencial. Para lograr hacer un buen c\u00e1lculo de ello, existen los indicadores clave de rendimiento, que por sus siglas en ingl\u00e9s son KPIs, y que permiten evaluar la &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/performance-marketing\/reporting-metricas\/kpis\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> \u00abPrincipales KPIs en performance marketing\u00bb<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":8269,"parent":8243,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-servicios.php","meta":{"footnotes":""},"class_list":["post-8268","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>KPIs en performance marketing | LDM\u00ae Latam Digital Marketing<\/title>\n<meta name=\"description\" content=\"Descubre los KPIs clave en performance marketing: ROAS, CPL, CVR, CPA y m\u00e1s. 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