{"id":8129,"date":"2025-06-05T17:57:14","date_gmt":"2025-06-05T17:57:14","guid":{"rendered":"https:\/\/www.latamdigitalmarketing.com\/blog\/?page_id=8129"},"modified":"2025-07-08T22:25:12","modified_gmt":"2025-07-08T22:25:12","slug":"canales","status":"publish","type":"page","link":"https:\/\/www.latamdigitalmarketing.com\/blog\/performance-marketing\/canales\/","title":{"rendered":"Canales de performance marketing: C\u00f3mo elegir y combinarlos estrat\u00e9gicamente"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8129\" class=\"elementor elementor-8129\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77d70e5 e-flex e-con-boxed e-con e-parent\" data-id=\"77d70e5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f223ab elementor-widget elementor-widget-template\" data-id=\"7f223ab\" data-element_type=\"widget\" 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data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;in-out&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:10}},&quot;motion_fx_range&quot;:&quot;page&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbb1757 elementor-widget elementor-widget-heading\" data-id=\"bbb1757\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/latamdigitalmarketing.com\/#strategy\" target=\"_blank\">Servicios<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcb4ebd elementor-widget elementor-widget-heading\" data-id=\"bcb4ebd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/latamdigitalmarketing.com\/#clients\" target=\"_blank\">Clientes<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e46d7fc elementor-widget elementor-widget-heading\" data-id=\"e46d7fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/latamdigitalmarketing.com\/#connect-dots\" target=\"_blank\"> Metodolog\u00eda <\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div 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data-id=\"79dbf99\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/contacto\" target=\"_blank\">Hablemos<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0607301 elementor-widget elementor-widget-html\" data-id=\"0607301\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"burger\" class=\"burger py-3\"><button type=\"button\" title=\"Menu\" class=\"burger-button my-auto\"><span class=\"hidden\">Toggle menu<\/span><span class=\"burger-bar burger-bar--1\"><\/span><span class=\"burger-bar burger-bar--2\"><\/span><span class=\"burger-bar burger-bar--3\"><\/span><\/button><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4a8a54 e-flex e-con-boxed e-con e-parent\" data-id=\"a4a8a54\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8207055 e-con-full e-flex e-con e-child\" data-id=\"8207055\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbd77a7 elementor-widget elementor-widget-image\" data-id=\"bbd77a7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"525\" height=\"697\" src=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/06\/20250606_01-771x1024.png\" class=\"attachment-large size-large wp-image-8130\" alt=\"Conociendo los canales del performance marketing\" srcset=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/06\/20250606_01-771x1024.png 771w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/06\/20250606_01-226x300.png 226w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/06\/20250606_01-113x150.png 113w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/06\/20250606_01-768x1020.png 768w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/06\/20250606_01.png 800w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0642544 e-con-full e-flex e-con e-child\" data-id=\"0642544\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b76b8e6 e-con-full e-flex e-con e-child\" data-id=\"b76b8e6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0511be elementor-widget elementor-widget-heading\" data-id=\"e0511be\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Canales de performance marketing: C\u00f3mo elegir y combinarlos estrat\u00e9gicamente<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f601ae8 e-con-full e-flex e-con e-child\" data-id=\"f601ae8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5da1765 elementor-widget elementor-widget-heading\" data-id=\"5da1765\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es un canal de performance?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b22e8e elementor-widget elementor-widget-text-editor\" data-id=\"2b22e8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Para comenzar, hay que recordar que <\/span><b>un canal de performance es una v\u00eda digital enfocada en generar en los clientes algunas acciones medibles como clics, registros o ventas<\/b><span style=\"font-weight: 400;\">; est\u00e1 dise\u00f1ado para maximizar el retorno de inversi\u00f3n, ROI, mediante estrategias centradas en datos. En otras palabras, <\/span><b>los anunciantes solo pagan cuando ocurre una acci\u00f3n<\/b><span style=\"font-weight: 400;\">, lo que refuerza la eficiencia del costo por adquisici\u00f3n, CPA.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e04921a elementor-widget elementor-widget-heading\" data-id=\"e04921a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Caracter\u00edsticas de un canal medible<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7baf2de elementor-widget elementor-widget-text-editor\" data-id=\"7baf2de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li aria-level=\"1\"><b>Objetivos claros: <\/b><span style=\"font-weight: 400;\">Cada canal debe permitir medir el impacto directo en conversiones.<\/span><\/li><li aria-level=\"1\"><b>Optimizaci\u00f3n basada en datos: <\/b><span style=\"font-weight: 400;\">Estrategias como Conversion Rate Optimization, CRO, ayudan a mejorar la eficacia en tiempo real, al poder hacer ajustes en cualquier momento.<\/span><\/li><li aria-level=\"1\"><b><b style=\"font-size: 1rem;\">Rendimiento rastreable: <\/b><span style=\"font-weight: 400;\">El an\u00e1lisis continuo permite r\u00e1pidamente tomar decisiones informadas.<\/span><\/b><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d643487 elementor-widget elementor-widget-heading\" data-id=\"d643487\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Diferencia con canales de branding<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bd0a7d elementor-widget elementor-widget-text-editor\" data-id=\"7bd0a7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Mientras que el marketing de marca busca generar reconocimiento, los canales de performance se centran en resultados inmediatos<\/b><span style=\"font-weight: 400;\">. Aqu\u00ed es donde se puede mencionar que herramientas como <\/span><i><span style=\"font-weight: 400;\">Google Ads, Meta Ads y programmatic<\/span><\/i><span style=\"font-weight: 400;\"> permiten realizar una segmentaci\u00f3n precisa, ideal para objetivos de corto plazo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89c3008 elementor-widget elementor-widget-heading\" data-id=\"89c3008\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Clasificaci\u00f3n de canales seg\u00fan etapa del funnel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4f3572 elementor-widget elementor-widget-text-editor\" data-id=\"b4f3572\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">No olvides que <\/span><b>el embudo de conversi\u00f3n, o funnel de marketing, se divide en tres etapas clave: <\/b><b><i>Top<\/i><\/b><b>, <\/b><b><i>Middle<\/i><\/b><b> y <\/b><b><i>Bottom<\/i><\/b><b>.<\/b> <b>Cada una requiere de t\u00e1cticas y canales de performance marketing espec\u00edficos para acompa\u00f1ar al usuario<\/b><span style=\"font-weight: 400;\"> desde el primer contacto hasta el momento de la conversi\u00f3n. Aqu\u00ed te explicamos c\u00f3mo elegir y aplicar el canal adecuado en cada fase:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b3570f elementor-widget elementor-widget-heading\" data-id=\"5b3570f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Top of Funnel (TOFU)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b22d7ed elementor-widget elementor-widget-text-editor\" data-id=\"b22d7ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En esta etapa, el objetivo es generar <\/span><b>awareness o reconocimiento de marca<\/b> <b>y atraer audiencias nuevas que a\u00fan no conocen tu empresa.<\/b><span style=\"font-weight: 400;\"> Los canales ideales aqu\u00ed son los que permiten gran alcance y visibilidad:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/performance-marketing\/canales\/paid-media\/\"><b>Paid Media<\/b><\/a><\/span><span style=\"font-weight: 400;\"> como <\/span><b>Google Ads<\/b><span style=\"font-weight: 400;\">, <\/span><b>Meta Ads<\/b><span style=\"font-weight: 400;\"> y campa\u00f1as <\/span><b>programmatic<\/b><span style=\"font-weight: 400;\"> pueden ayudarte a segmentar por intereses y comportamientos de los usuarios.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Los <b style=\"font-size: 1rem;\">anuncios nativos, que se integran de manera natural en alg\u00fan contenido,<\/b><span style=\"font-weight: 400;\"> y los patrocinados en plataformas de alto tr\u00e1fico ayudan a captar atenci\u00f3n de forma no intrusiva.<\/span><\/li><\/ul><p><b>En TOFU no se espera conversi\u00f3n inmediata<\/b><span style=\"font-weight: 400;\">, sino captar usuarios que puedan ser cualificados m\u00e1s adelante.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfcfc09 elementor-widget elementor-widget-heading\" data-id=\"dfcfc09\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Middle of Funnel (MOFU)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07a5f95 elementor-widget elementor-widget-text-editor\" data-id=\"07a5f95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Aqu\u00ed el usuario ya ha interactuado con tu marca. Es el momento de nutrir ese inter\u00e9s con contenido personalizado y relevante<\/b><span style=\"font-weight: 400;\">. Se trata de generar confianza y mover al usuario hacia la conversi\u00f3n:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>El <a href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/performance-marketing\/canales\/email\/\"><span style=\"color: #0000ff;\">email marketing performance<\/span><\/a>, por ejemplo, es un canal clave para mantener el contacto <\/b><span style=\"font-weight: 400;\">y ofrecer contenido alineado a las necesidades del usuario.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Por su parte, el retargeting din\u00e1mico permite mostrar productos vistos anteriormente<\/b><span style=\"font-weight: 400;\">, reforzando el inter\u00e9s de manera personalizada.<\/span><\/li><\/ul><p><b>Ten presente que el foco en MOFU est\u00e1 en educar<\/b><span style=\"font-weight: 400;\">, ofrecer valor y resolver todas las dudas de los productos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90c0195 elementor-widget elementor-widget-heading\" data-id=\"90c0195\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Bottom of Funnel (BOFU)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23b0f7c elementor-widget elementor-widget-text-editor\" data-id=\"23b0f7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En la etapa final, el usuario est\u00e1 listo para tomar una decisi\u00f3n. <\/span><b>Aqu\u00ed es donde los canales deben estar orientados 100% a la acci\u00f3n:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>El <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/performance-marketing\/canales\/afiliados\/\">marketing de afiliados<\/a><\/span> y la colaboraci\u00f3n con performance influencers ayudan a convertir leads<\/b><span style=\"font-weight: 400;\"> a partir de testimonios, promociones exclusivas o recomendaciones de confianza.<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tambi\u00e9n puedes aplicar estrategias de CRO<\/b><span style=\"font-weight: 400;\"> como landing pages optimizadas, ofertas limitadas o c\u00f3digos de descuento.<\/span><\/li><\/ul><p><b>En BOFU, el objetivo es cerrar la venta o lograr la acci\u00f3n deseada<\/b><span style=\"font-weight: 400;\">, maximizando la eficacia del coste por adquisici\u00f3n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-046a54a elementor-widget elementor-widget-heading\" data-id=\"046a54a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Canales principales en performance marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96c39c9 elementor-widget elementor-widget-heading\" data-id=\"96c39c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Paid Media (Google Ads, Meta Ads, programmatic)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00476f4 elementor-widget elementor-widget-text-editor\" data-id=\"00476f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Engloba formatos de publicidad pagada en buscadores, redes sociales y plataformas de publicidad programada. <\/span><b>Son canales esenciales por su escalabilidad y capacidad de segmentaci\u00f3n; permiten optimizar en tiempo real seg\u00fan los resultados<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af309e0 elementor-widget elementor-widget-heading\" data-id=\"af309e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Email Marketing Performance<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9ab369 elementor-widget elementor-widget-text-editor\" data-id=\"e9ab369\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Se basa en campa\u00f1as personalizadas y automatizadas que acompa\u00f1an al usuario durante todo su recorrido. <\/span><b>Es un canal muy rentable, especialmente en etapas de consideraci\u00f3n y fidelizaci\u00f3n.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b8277e elementor-widget elementor-widget-heading\" data-id=\"8b8277e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marketing de afiliados<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13f67cd elementor-widget elementor-widget-text-editor\" data-id=\"13f67cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Este canal permite expandir el alcance trabajando con socios que promocionan tus productos.<\/b><span style=\"font-weight: 400;\"> Solo se paga cuando se produce una acci\u00f3n, como una venta, lo que lo convierte en un modelo eficaz desde el punto de vista del coste por adquisici\u00f3n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaaf24e elementor-widget elementor-widget-heading\" data-id=\"eaaf24e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Remarketing y retargeting din\u00e1mico<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4e5179 elementor-widget elementor-widget-text-editor\" data-id=\"c4e5179\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Por una parte, <\/span><b>el remarketing tradicional es una t\u00e9cnica de publicidad digital que consiste en mostrar anuncios gen\u00e9ricos a personas que ya han visitado tu sitio web<\/b><span style=\"font-weight: 400;\">, interactuado con tu app o contenido, pero no han completado una acci\u00f3n deseada como una compra o registro.<\/span><\/p><p><span style=\"font-weight: 400;\">Por otra parte, el <\/span><b>retargeting din\u00e1mico<\/b> <b>adapta los anuncios a productos o p\u00e1ginas espec\u00edficas que el usuario vio<\/b><span style=\"font-weight: 400;\">, por lo que personaliza la experiencia con base en el comportamiento exacto del cliente.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59111c0 elementor-widget elementor-widget-heading\" data-id=\"59111c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Native Ads<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52b6ae7 elementor-widget elementor-widget-text-editor\" data-id=\"52b6ae7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Los anuncios nativos son formatos publicitarios que se integran visual y funcionalmente dentro del contenido editorial de una plataforma, imitando su dise\u00f1o, estilo y tono<\/b><span style=\"font-weight: 400;\">. A diferencia de los banners tradicionales, estos anuncios no interrumpen la navegaci\u00f3n, lo que genera una experiencia m\u00e1s fluida y menos intrusiva para el usuario.<\/span><\/p><p><b>Esta integraci\u00f3n natural mejora significativamente el engagement y la tasa de clics, ya que el contenido publicitario se percibe como relevante y \u00fatil,<\/b><span style=\"font-weight: 400;\"> por lo que es ideal para estrategias de Top of Funnel, TOFU, donde el objetivo es captar atenci\u00f3n y generar awareness sin forzar la interacci\u00f3n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb73eb5 elementor-widget elementor-widget-heading\" data-id=\"fb73eb5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Performance Influencers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78f4329 elementor-widget elementor-widget-text-editor\" data-id=\"78f4329\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Los performance influencers combinan la autenticidad del marketing de influencia con modelos de pago por resultados. <\/span><b>Son especialmente \u00fatiles para llegar a nichos espec\u00edficos y generar confianza en nuevos p\u00fablicos.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-093d4a0 elementor-widget elementor-widget-heading\" data-id=\"093d4a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tabla comparativa de canales de performance marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-081014e elementor-widget elementor-widget-image\" data-id=\"081014e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"525\" height=\"295\" src=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/06\/20250606_02-1024x576.png\" class=\"attachment-large size-large wp-image-8135\" alt=\"Aprendiendo los canales de performance marketing\" srcset=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/06\/20250606_02-1024x576.png 1024w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/06\/20250606_02-300x169.png 300w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/06\/20250606_02-150x84.png 150w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/06\/20250606_02-768x432.png 768w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/06\/20250606_02-1536x864.png 1536w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/06\/20250606_02.png 1920w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49b4104 elementor-widget elementor-widget-heading\" data-id=\"49b4104\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo combinar canales para maximizar resultados<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35127e3 elementor-widget elementor-widget-heading\" data-id=\"35127e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sincronizaci\u00f3n omnicanal<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f4c398 elementor-widget elementor-widget-text-editor\" data-id=\"1f4c398\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Una estrategia de marketing verdaderamente eficaz debe ser omnicanal, permitiendo que los usuarios transiten de un canal a otro con coherencia<\/b><span style=\"font-weight: 400;\">. La clave est\u00e1 en mantener mensajes alineados y ofrecer experiencias integradas.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1808a6 elementor-widget elementor-widget-heading\" data-id=\"a1808a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Atribuci\u00f3n multicanal<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fe1614 elementor-widget elementor-widget-text-editor\" data-id=\"3fe1614\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Comprender qu\u00e9 canal contribuy\u00f3 m\u00e1s a una conversi\u00f3n, es esencial para distribuir correctamente el presupuesto. <\/span><b>La atribuci\u00f3n multicanal permite entender el papel de cada punto de contacto en el customer journey o viaje del cliente<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-070fc2d elementor-widget elementor-widget-heading\" data-id=\"070fc2d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Testing multicanal<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1292942 elementor-widget elementor-widget-text-editor\" data-id=\"1292942\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El testing multicanal <\/span><b>consiste en experimentar combinaciones de canales, creatividades y audiencias para descubrir qu\u00e9 estrategias generan los mejores resultados<\/b><span style=\"font-weight: 400;\"> seg\u00fan cada etapa del embudo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa66ba1 elementor-widget elementor-widget-heading\" data-id=\"fa66ba1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Gr\u00e1fico de embudo: Canales agrupados por etapa del customer journey<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33b8760 elementor-widget elementor-widget-image\" data-id=\"33b8760\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"525\" height=\"890\" src=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/06\/20250606_03-604x1024.png\" class=\"attachment-large size-large wp-image-8136\" alt=\"Canales seg\u00fan el customer journey\" srcset=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/06\/20250606_03-604x1024.png 604w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/06\/20250606_03-177x300.png 177w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/06\/20250606_03-88x150.png 88w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/06\/20250606_03-768x1303.png 768w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/06\/20250606_03-906x1536.png 906w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2025\/06\/20250606_03.png 1080w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3794ac1 elementor-widget elementor-widget-heading\" data-id=\"3794ac1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00e9tricas por canal de performance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fb09ac elementor-widget elementor-widget-text-editor\" data-id=\"8fb09ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Ten presente que medir correctamente el rendimiento de cada canal es esencial para optimizar <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/performance-marketing\/\">tu estrategia de performance marketing<\/a><\/span>.<\/b><span style=\"font-weight: 400;\"> Y es que las m\u00e9tricas no solo indican qu\u00e9 est\u00e1 funcionando, sino que tambi\u00e9n permiten asignar presupuestos de forma m\u00e1s eficiente, comparar el impacto entre canales y mejorar la toma de decisiones.\u00a0<\/span><\/p><p><b>En esta secci\u00f3n exploramos las m\u00e9tricas clave, explicando c\u00f3mo aplicarlas seg\u00fan el canal utilizado<\/b><span style=\"font-weight: 400;\"> y la etapa del <\/span><i><span style=\"font-weight: 400;\">customer journey<\/span><\/i><span style=\"font-weight: 400;\">:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-869fe52 elementor-widget elementor-widget-heading\" data-id=\"869fe52\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CPL, CPA, ROAS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7b5a6e elementor-widget elementor-widget-text-editor\" data-id=\"e7b5a6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li aria-level=\"1\"><b>Coste por lead, CPL: <\/b><span style=\"font-weight: 400;\">Mide el valor de generar un nuevo prospecto<\/span><\/li><li aria-level=\"1\"><b>Coste por adquisici\u00f3n, CPA: <\/b><span style=\"font-weight: 400;\">Refleja cu\u00e1nto cuesta lograr una conversi\u00f3n.<\/span><\/li><li aria-level=\"1\"><b><b style=\"font-size: 1rem;\">Retorno sobre el gasto publicitario, ROAS: <\/b><span style=\"font-weight: 400;\">Eval\u00faa la rentabilidad de cada d\u00f3lar invertido en campa\u00f1as.<\/span><\/b><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d11341 elementor-widget elementor-widget-heading\" data-id=\"1d11341\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conversion Rate, Engagement, View-through<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d3e36f elementor-widget elementor-widget-text-editor\" data-id=\"9d3e36f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li aria-level=\"1\"><b>Conversion rate: <\/b><span style=\"font-weight: 400;\">Mide qu\u00e9 porcentaje de usuarios realiza una acci\u00f3n deseada.<\/span><\/li><li aria-level=\"1\"><b>Engagement: <\/b><span style=\"font-weight: 400;\">Eval\u00faa el nivel de interacci\u00f3n con los contenidos.<\/span><\/li><li aria-level=\"1\"><b><b style=\"font-size: 1rem;\">View-through rate: <\/b><span style=\"font-weight: 400;\">Indica la eficacia de los anuncios vistos pero no clicados.<\/span><\/b><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9cfb16 elementor-widget elementor-widget-heading\" data-id=\"a9cfb16\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inteligencia artificial y canales de performance marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd0f12a elementor-widget elementor-widget-text-editor\" data-id=\"cd0f12a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Considera que la inteligencia artificial, IA, est\u00e1 transformando la forma en que se gestionan y optimizan los canales de performance marketing. <\/span><b>Gracias al an\u00e1lisis predictivo, la automatizaci\u00f3n de campa\u00f1as y la personalizaci\u00f3n avanzada, esta tecnolog\u00eda permite tomar decisiones m\u00e1s r\u00e1pidas y precisas en tiempo real<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><b>Es as\u00ed como herramientas basadas en IA pueden optimizar autom\u00e1ticamente el coste por adquisici\u00f3n, mejorar la segmentaci\u00f3n de audiencias y potenciar estrategias de retargeting din\u00e1mico y conversion rate optimization<\/b><span style=\"font-weight: 400;\">. Esto no solo ahorra tiempo, sino que podr\u00eda mejorar notablemente el rendimiento de cada canal.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ed92d1 elementor-widget elementor-widget-heading\" data-id=\"7ed92d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Caso hipot\u00e9tico: Optimizaci\u00f3n multicanal con performance marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c047e1 elementor-widget elementor-widget-text-editor\" data-id=\"9c047e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Antes de finalizar y a fin de que tengas un panorama m\u00e1s amplio, imagina que una tienda online de ropa femenina desea aumentar las ventas durante el lanzamiento de su nueva colecci\u00f3n de primavera. Para lograrlo se hizo lo siguiente:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c76786 elementor-widget elementor-widget-heading\" data-id=\"2c76786\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estrategia multicanal aplicada:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2317274 elementor-widget elementor-widget-text-editor\" data-id=\"2317274\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>Top of Funnel (TOFU):<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Se invierten $2.000 en <\/span><b>Paid Media<\/b><span style=\"font-weight: 400;\"> usando <\/span><b>Meta Ads<\/b><span style=\"font-weight: 400;\"> y <\/span><b>Google Ads<\/b><span style=\"font-weight: 400;\"> para generar <\/span><b>awareness<\/b><span style=\"font-weight: 400;\"> y atraer nuevas visitas.<\/span><\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>Middle of Funnel (MOFU):<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Se usa <\/span><b>retargeting din\u00e1mico<\/b><span style=\"font-weight: 400;\"> para impactar a quienes vieron productos sin comprar. Adem\u00e1s, se lanza una campa\u00f1a de <\/span><b>email marketing performance<\/b><span style=\"font-weight: 400;\"> segmentada para quienes se registraron al newsletter.<\/span><\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><span style=\"font-weight: 400;\"><b style=\"font-size: 1rem;\">Bottom of Funnel (BOFU): <\/b><\/span><span style=\"font-weight: 400;\">Se activaron c\u00f3digos de descuento compartidos por <\/span><b style=\"font-size: 1rem;\">performance influencers<\/b><span style=\"font-weight: 400;\"> y afiliados.<\/span><\/p><\/li><\/ol><p><b>Este ejemplo ilustra c\u00f3mo se podr\u00eda utilizar un enfoque coordinado y basado en datos<\/b><span style=\"font-weight: 400;\"> para poder maximizar el impacto de cada canal.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68621b0 elementor-widget elementor-widget-heading\" data-id=\"68621b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusi\u00f3n: Escoger canales seg\u00fan objetivo, presupuesto y etapa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711f428 elementor-widget elementor-widget-text-editor\" data-id=\"711f428\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Recuerda que no existe un canal \u00fanico ideal para todos los negocios. La clave est\u00e1 en seleccionar varios en funci\u00f3n del objetivo, el presupuesto y la etapa del funnel<\/b><span style=\"font-weight: 400;\">. El uso combinado de herramientas, junto con una estrategia de atribuci\u00f3n multicanal bien definida, puede marcar la diferencia entre una campa\u00f1a promedio y una de alto impacto.<\/span><\/p><h3><span style=\"font-weight: 400;\">\u00bfListo para llevar tu estrategia de performance al siguiente nivel con LDM?<\/span><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Descubre con nosotros qu\u00e9 canales impulsan verdaderamente tus resultados, optimiza tu inversi\u00f3n y toma decisiones basadas en datos reales.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Explora c\u00f3mo aplicar atribuci\u00f3n multicanal, mejorar tu ROAS y dise\u00f1ar un mix digital alineado con tus objetivos de negocio.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><a href=\"https:\/\/www.latamdigitalmarketing.com\/mexico\/\"><span style=\"font-weight: 400;\">Empieza ahora<\/span><\/a><span style=\"font-weight: 400;\"> a construir tu estrategia multicanal con LDM y experimenta el performance marketing m\u00e1s efectivo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b5337e4 e-flex e-con-boxed e-con e-parent\" data-id=\"b5337e4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3c5816 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a3c5816\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f89728c e-flex e-con-boxed e-con e-parent\" data-id=\"f89728c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-21700dd e-con-full e-flex e-con e-child\" data-id=\"21700dd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dda0441 elementor-widget elementor-widget-heading\" data-id=\"dda0441\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fuentes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26ef45b e-con-full e-flex e-con e-child\" data-id=\"26ef45b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea04e22 elementor-widget elementor-widget-text-editor\" data-id=\"ea04e22\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Salesforce. (s.f.). <\/span><i><span style=\"font-weight: 400;\">Performance Marketing: The Secret to High-Impact Digital Campaigns<\/span><\/i><span style=\"font-weight: 400;\">. Salesforce. <\/span><a href=\"https:\/\/www.salesforce.com\/ap\/marketing\/performance-marketing\/\"><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">https:\/\/www.salesforce.com\/ap\/marketing\/performance-marketing\/<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">BigCommerce. (s.f.) <\/span><i><span style=\"font-weight: 400;\">What is Performance Marketing? A Complete Guide for eCommerce<\/span><\/i><span style=\"font-weight: 400;\">. BigCommerce. <\/span><a href=\"https:\/\/www.bigcommerce.com\/articles\/ecommerce\/performance-marketing\/\"><span style=\"font-weight: 400;\">https:\/\/www.bigcommerce.com\/articles\/ecommerce\/performance-marketing\/<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.bigcommerce.com\/articles\/ecommerce\/performance-marketing\/\"><span style=\"font-weight: 400;\">Mailchimp. (s.f.). <i style=\"color: #333333; font-size: 1rem;\"><span>\u00bfQu\u00e9 es el Performance Marketing?<\/span><\/i><span style=\"font-weight: 400;\"> Mailchimp. <\/span><a style=\"font-size: 1rem;\" href=\"https:\/\/mailchimp.com\/es\/resources\/what-is-performance-marketing\/\"><span>https:\/\/mailchimp.com\/es\/resources\/what-is-performance-marketing\/<\/span><\/a><\/span><\/a><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Canales de performance marketing: C\u00f3mo elegir y combinarlos estrat\u00e9gicamente \u00bfQu\u00e9 es un canal de performance? Para comenzar, hay que recordar que un canal de performance es una v\u00eda digital enfocada en generar en los clientes algunas acciones medibles como clics, registros o ventas; est\u00e1 dise\u00f1ado para maximizar el retorno de inversi\u00f3n, ROI, mediante estrategias centradas &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/performance-marketing\/canales\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> \u00abCanales de performance marketing: C\u00f3mo elegir y combinarlos estrat\u00e9gicamente\u00bb<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":8130,"parent":7985,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-servicios.php","meta":{"footnotes":""},"class_list":["post-8129","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - 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